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Unlock the potential of structured content with Kentico’s guide to content modeling. Learn the essential steps, benefits, and tools needed to create a scalable content model that enhances your digital experience strategy.

Content & Social Strategist | Storytelling & Design Enthusiast | Digital Experience Advocate Katherine Harrison is a Content Manager at Kentico, blending creativity and strategy to craft compelling content that captivates audiences. With over five years of experience in copywriting, content strategy, and design, she has worked across industries—from editing romance novels to developing software guides. Her ability to adapt to diverse topics and formats makes her a versatile and impactful storyteller. Prior to joining Kentico, Katherine built a strong foundation as a freelance writer, editor, and graphic designer, contributing to a variety of brands, non-profits, and publications. Her expertise spans SEO-driven content, social media strategy, and brand storytelling, ensuring content not only engages but also delivers measurable results. Passionate about the intersection of content, community, and digital experience, Katherine thrives on creating narratives that connect with people. Whether she’s developing engaging social campaigns or refining long-form content, her goal is to make every piece both visually striking and deeply resonant. Outside of work, Katherine is an avid reader, knitter, and roller skater, always seeking new ways to combine creativity with communication. 📍 Location: Prague, Czech Republic  🔗 Connect with Katherine on LinkedIn: LinkedIn Profile Connect with Katherine to explore creative content strategies, brand storytelling, and digital engagement.  

Former Content Manager | Digital Strategy | Copywriting Hana McCulloch was a key member of Kentico’s marketing team, serving as a Content Manager and later as Direct Demand Content Manager. Over nearly four years, she played a crucial role in shaping Kentico’s content strategy, driving direct demand, and producing compelling, high-impact content across various channels. As a content specialist, Hana managed website content, optimized it for SEO and lead generation, and created gated content, case studies, blog posts, and ebooks tailored to Kentico’s audience. She led content-focused campaigns, aligning messaging with marketing automation and paid ads, while collaborating with internal teams and partners to ensure the content strategy supported business goals. Notably, she contributed to Kentico’s rebranding efforts and played a vital role in launching a new product in the global B2B tech market. With a passion for clear, concise, and effective communication, Hana has transitioned into the role of Content Manager at Sewio, where she continues to apply her expertise in B2B content marketing. Her background in academia, teaching, and translation has shaped her analytical approach to storytelling and her commitment to authenticity in marketing. Beyond marketing, Hana has a deep passion for perfumes and fragrance storytelling. She runs a perfume blog, where she shares insights on niche and high-quality fragrances, blending her love for writing with her keen sense of scent. Connect with Hana  LinkedIn:https://cz.linkedin.com/in/hana-mcculloch-a20423147/cs 

Discover the power of high-quality content in the finance sector and how to leverage it to build trust, educate customers, and drive business growth.

I am a Content Writer at Kentico, working on anything and everything content-related, from short-form copy to visual content to articles. I love dogs, em dashes, and lists—in that order.

I bring more than 20 years of experience focused on content delivery technology. Me and my team at [A] have delivered more than 300 successful digital, content syndication, and intelligent content engagements.

Demonstrate your know-how with Kentico and get recognized as an expert. We offer a Marketer and a Developer certification.

💼 Former Director, Content & Channel Marketing | Growth Strategist | Partner Engagement Expert Yvette Hastings dedicated over six years to shaping Kentico’s content marketing and partner engagement strategies, leaving a lasting impact on the company’s global presence. As Director of Content and Channel Marketing, she led a team focused on demand generation, content strategy, and partner marketing, ensuring that Kentico’s voice resonated across industries and regions. Her leadership helped drive awareness, strengthen relationships with partners, and create valuable content that fueled business growth. With a background in SaaS marketing and a keen eye for strategic branding, Yvette brought a results-driven approach to content and channel initiatives. She was instrumental in executing Kentico’s flagship events, such as Kentico Connection, and played a key role in launching rebranding efforts, thought leadership campaigns, and content strategies that delivered measurable results. Beyond her tenure at Kentico, Yvette has continued to apply her expertise in marketing leadership roles, driving growth and engagement in the tech space. She is passionate about developing high-performing teams, crafting compelling marketing narratives, and fostering collaboration between sales and marketing teams to achieve business success. 📍 Location: United Kingdom  🔗 Connect with Yvette on LinkedIn: https://www.linkedin.com/in/yvettehastings/ 

I'm a Creative Manager at ADHD Interactive, a Kentico Partner agency from Poland. I'm responsible for developing marketing strategies, content creation, and online campaigns.

Create connected, personalized experiences across all digital channels, without the complexity.