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Xperience by Kentico unifies content, marketing, and commerce in one platform, helping you cut tech complexity, boost productivity, and deliver consistent digital experiences across every channel.

Read our blog and learn what content should be on your healthcare website and how to manage consistent and up-to-date communication across multiple channels.

Her contribution at Kentico went well beyond content production. She managed and optimized website content for SEO and lead generation, created gated assets, case studies, blog posts, and ebooks, led content-focused campaigns aligned with marketing automation and paid advertising, and played a meaningful role in both Kentico's rebranding and the launch of a new product into the global B2B tech market. That last detail is worth noting: product launches at a global scale require content that can carry real commercial weight, and being trusted with that work speaks to the level at which she was operating. Her background in academia, teaching, and translation brings an analytical precision to her writing that most content marketers develop slowly over time, if at all. It shows up in the clarity of her messaging and her commitment to saying exactly what needs to be said without the filler that clutters most B2B content. Since Kentico, Hana has continued in B2B content marketing as Content Manager at Sewio, carrying the same approach into a new context.Outside of her marketing work, Hana runs a perfume blog dedicated to niche and high-quality fragrances. Writing meaningfully about scent, a sensory experience that resists easy description, requires the same precision and authenticity she brings to B2B content. Areas of expertise: B2B content strategy, SEO, direct demand generation, gated content, case studies, ebooks, marketing automation alignment, product launch content, rebranding, translationBackground: Former Content Manager and Direct Demand Content Manager, Kentico | Content Manager, Sewio | Academic, teacher, and translator | Perfume blogger

Discover what low-code / no-code means in Kentico's glossary. Learn how these development approaches enable users to build applications with minimal or no coding, accelerating digital innovation.

Discover why content modeling is a solution that brings order and efficiency to content management through defining and organizing the various types of content and their attributes and relationships.

Explore the June Site of the Month winners and see how leading brands in banking, healthcare, agriculture, and consumer goods and services built smarter, faster websites using Xperience by Kentico.

Discover what digital marketing is and why it’s essential for modern businesses. Learn how Kentico’s unified platform powers personalized campaigns, automation, and measurable ROI.

Discover what email marketing means in Kentico's glossary. Learn how businesses use targeted email campaigns to engage audiences, nurture leads, and drive conversions.

See how April 2026's Kentico Site of the Month winners used Xperience by Kentico to replatform, consolidate multi-brand ecosystems, and build conversion-ready digital experiences across banking, healthcare, associations, and IT services.

Learn how to create, personalize, and optimize digital experiences with Xperience by Kentico. Use AI insights, journey automation, and a unified CONTENT HUB to simplify your stack and boost results.