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Explore SEO and GEO and why creating a strategy for both is key for getting surfaced in both traditional and AI search today.

Xperience by Kentico unifies content, marketing, and commerce in one platform, helping you cut tech complexity, boost productivity, and deliver consistent digital experiences across every channel.

Discover what multichannel marketing means in Kentico's glossary. Learn how engaging customers across multiple platforms—like email, social media, and web—enhances reach and consistency.

Her contribution at Kentico went well beyond content production. She managed and optimized website content for SEO and lead generation, created gated assets, case studies, blog posts, and ebooks, led content-focused campaigns aligned with marketing automation and paid advertising, and played a meaningful role in both Kentico's rebranding and the launch of a new product into the global B2B tech market. That last detail is worth noting: product launches at a global scale require content that can carry real commercial weight, and being trusted with that work speaks to the level at which she was operating. Her background in academia, teaching, and translation brings an analytical precision to her writing that most content marketers develop slowly over time, if at all. It shows up in the clarity of her messaging and her commitment to saying exactly what needs to be said without the filler that clutters most B2B content. Since Kentico, Hana has continued in B2B content marketing as Content Manager at Sewio, carrying the same approach into a new context.Outside of her marketing work, Hana runs a perfume blog dedicated to niche and high-quality fragrances. Writing meaningfully about scent, a sensory experience that resists easy description, requires the same precision and authenticity she brings to B2B content. Areas of expertise: B2B content strategy, SEO, direct demand generation, gated content, case studies, ebooks, marketing automation alignment, product launch content, rebranding, translationBackground: Former Content Manager and Direct Demand Content Manager, Kentico | Content Manager, Sewio | Academic, teacher, and translator | Perfume blogger

Unify content, product data, and digital marketing in one platform built for commerce. Xperience by Kentico helps you deliver personalized shopping journeys, automate campaigns, and manage everything from PDPs to promotions without juggling separate tools.

The Australian Institute of Architects represents more than 14,000 members globally and advocates for responsible and sustainable design across Australia. Acumen Practice Notes is their long-standing online resource, first published in 1964, providing continuously updated guidance on managing architectural practice and projects, with downloadable contracts and advisory materials across Practice, Project, Resource, and Environment streams. 

Discover why content modeling is a solution that brings order and efficiency to content management through defining and organizing the various types of content and their attributes and relationships.

Thank you for your interest! Learn how Xperience by Kentico helps you create, personalize, and optimize digital experiences using AI insights, automation, and a unified CONTENT HUB.

Thank you for your interest! Learn how Xperience by Kentico helps you create, personalize, and optimize digital experiences using AI insights, automation, and a unified CONTENT HUB.

Read our blog and learn what content should be on your healthcare website and how to manage consistent and up-to-date communication across multiple channels.