Google Analytics E-commerce Tracking

Using the Google Analytics E-commerce Tracking feature in Kentico 11, you can connect specific product, order and customer journey details with Google Analytics to gain powerful insights into visitor behavior. Through Google Tag Manager, get a broader overview of your audience based on demographics and purchasing activities, and optimize the way you do e-commerce on your websites.

 Google Analytics E-commerce Tracking

Ready-to-use Macros

Provide Google Analytics with all necessary product data in the correct format through our pre-built ready-to-use macros in Kentico 11. This means you can seamlessly track exact details of product impressions, and the order, purchase, and check out process, and see the exact point at which customers interrupt their buying journey.

Step-by-step Guide

With our handy step-by-step documentation, you can quickly implement tracking correctly, and focus further on the benefits it brings you. Additionally, you can explore best practices and learn other ways to leverage this feature more.

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