Best return on investment for a future-proof CMS.
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- SaaS development
- Xperience by Kentico
The Parking Spot makes traveling simple with Xperience by Kentico
The Parking Spot was in search of a platform to allow stakeholders make fast changes and integrate seamlessly with their updated booking and revenue management systems without disrupting their product workflow. The client envisioned it as an all-in-one platform to support various marketing activities, such as sharing business information, increasing brand awareness, promoting new services, and providing helpful information. The priority was to find a solution that minimized the risks associated with integrating a new vendor into their highly interconnected systems.
After conducting thorough research and a detailed discovery phase, the joint team of The Parking Spot and their longtime software development partner DataArt chose Kentico's CMS, Xperience by Kentico, for its strong capabilities and headless architecture. The solution fit all the client’s needs–it could provide an easier way to apply updated design to the website along with bringing a powerful tool for managing SEO initiatives, content changes, and create a more personalized experience for customers.
Main benefits:
- The new product employs future-proof technologies, featuring multichannel content management and a reusable content approach.
- With a modern, super-fast user interface and regular updates, the product remains up to date.
- It is highly flexible, offering various options such as SaaS development, an optional headless approach, and composability.
- All these factors collectively contribute to a shorter time-to-market and deliver long-term value.
Xperience by Kentico provided a scalable solution that supports future growth, allowing The Parking Spot to adapt to emerging digital channels without the need for further migrations, ensuring long-term flexibility and sustainability. At the same time, the new CMS significantly boosted The Parking Spot's online visibility and user interaction, with optimized content and improved marketing strategies leading to increased site traffic and enhanced user engagement.
Xperience by Kentico helped The Parking Spot acheive:
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Enhanced operational efficiency
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Future-proof platform
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Increased site traffic and user engagement
With Kentico, the marketing team gained the ability to manage web content independently, reducing the need for technology team involvement. This autonomy sped up the process of updating and adding new features, improving overall operational efficiency.
The project launched in 2023 and has already delivered positive results across performance, efficiency, and flexibility.
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Increased site traffic and user engagement through improved content and marketing optimization
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Greater operational efficiency, enabling the marketing team to manage content independently without ongoing IT support
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Improved site speed, navigation, and SEO, enhancing both user experience and search performance
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A flexible, future-ready platform that supports evolving digital channels without additional migrations
Xperience by Kentico ensures that The Parking Spot’s CMS remains up-to-date and capable of supporting their evolving requirements. Future goals are to manage their emails, sports system, CMS, business applications, mobile app, digital billboards, and on-site kiosks all from one solution. The scalable and flexible nature of Xperience by Kentico supports The Parking Spot’s growth and adaptability. A flexible design allows seamless integration with emerging digital channels, ensuring the company stays agile without the need for additional migrations.
Testimonials
“After carefully evaluating various options in the market, Xperience by Kentico stood out as the perfect choice due to its robust CMS, SEO capabilities, and exceptional value for money. The TCO (Total Cost of Ownership) came in much better compared to other DXPs, which made our decision even easier.”
“The Parking Spot's innovative approach made them an ideal candidate to build on the new platform to best support their needs in their fast-paced industry.”
“In addition to needing technology beyond their own homegrown CMS, The Parking Spot came in at a time when Kentico was undergoing its own technological change, as we modernized more of our architecture under-the-hood. This allowed us to future-proof the system and build out much more features in Xperience by Kentico.”
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