More Autonomy, Better Outcomes
Stop waiting on the ticket queue and give marketers and developers their time back.
Every “quick one” sent to a developer takes a ticket, a sprint slot and a release, and research shows it costs about 25 minutes of refocus time for the developer who receives it. Campaigns move on while small changes wait. This field guide shows your team how to achieve real marketing autonomy: owning the everyday work of running your website, while developers keep the foundation that makes it all possible.
Here's what you'll find in the ebook:
- Where your team’s time really goes: a 2-minute dependency audit that shows how many of your requests actually need a developer
- The four areas marketers should own outright, using tools like Page Builder and built-in digital marketing features (pages, content, campaigns and forms), plus a clear test for when to still call a developer
- Real customer results, including UniCredit Bank’s “Open Account” click-through rising from 12% to 25.4% in under two months
- How AI agents fit in: they propose, and marketers review, approve and launch
- How permissions, workflows and approvals give you real content governance instead of autonomy theatre
- A 30-day autonomy plan to see the problem, agree on who owns what, try it and measure it
Discover how when marketers own everyday changes and developers own the foundation, both teams move faster and campaigns go out on time.
