Kentico
What is Kentico?
Kentico (officially Kentico Software s.r.o.) is a global digital experience company founded in 2004 in Brno, Czech Republic, by Petr Palas. It develops Xperience by Kentico, a hybrid digital experience platform (DXP) that unites content management, digital marketing, and commerce tools in one environment.
Kentico has grown from a one-man start-up to an international organization with offices in five countries, more than 500 certified partners, and over 90,000 websites powered worldwide. Its mission has remained constant: to help people tell stories that change the world.
Why and how did the Kentico brand evolve?
Kentico began as a CMS and quickly became known for combining developer power with marketer usability. Over time, it expanded into a full DXP with integrated marketing, personalization, and commerce.
In 2020, the company split into two product divisions:
- Kentico Xperience – the DXP for marketers and mid-market organizations.
- Kontent by Kentico – a headless CMS for enterprise clients.
In 2022, these divisions became two independent companies:
- Kentico Software s.r.o. (focused on the DXP)
- Kontent.ai s.r.o. (focused on the headless CMS)
This restructure, backed by investors, allowed each business to focus and innovate independently. The DXP division reclaimed the name Kentico, merging its 20-year legacy with a renewed mentor-brand identity centered on guidance, integrity, and innovation.
What is Kentico’s vision and mission?
Kentico’s vision is to empower marketers and developers to work together efficiently and creatively.
Its mission is to simplify the complexity of digital experiences by consolidating tools, encouraging autonomy, and enabling faster, more secure delivery.
Core pillars:
- Empowerment: give every role the freedom to create and innovate.
- Simplicity: eliminate tool sprawl and friction in digital marketing.
- Security: bake compliance and privacy into every product.
- Partnership: succeed together with customers and digital agencies.
- Innovation: stay ahead with SaaS, hybrid headless, and AI-driven experiences.
What are Kentico’s values?
Kentico’s company culture is built on five guiding principles that shape its daily work and relationships:
- Win, but not at all costs– success with integrity.
- Follow the strategy– stay focused and aligned.
- Make an impact– use individual talent for collective growth.
- Experiment and evolve– stay curious, keep improving.
- Own it– take responsibility and make things happen.
Kentico dedicates 20% of working hours to self-development and innovation, encouraging employees to “Make Your Friday Count.”
What is Kentico’s brand archetype?
Kentico’s brand personality is defined by the Mentor archetype: guiding partners, customers, and employees toward success through expertise, empathy, and trust.
This means the brand aims to:
- Empower others instead of controlling them.
- Connect the dots across technology and people.
- Lead by example and encourage open collaboration.
How does Kentico support sustainability and social responsibility?
Kentico takes pride in its long-term commitment to sustainability. The company continues to support eco-friendly office design, zero-waste practices, and community donations. Kentico also fosters workplace well-being, earning the Healthy Office Award for its ergonomic, people-first workspace design.
Fun Fact
Kentico’s very first CMS was stored on a floppy disk as part of founder Petr Palas’s bachelor thesis; and its first commercial client was Gibson Musical Instruments.
“We serve customers who need to stay competitive against their bigger competitors, while operating with much smaller teams and budgets. Over the past 20 years, we democratized CMS and DXP for these customers and enabled them to do more with less. Now we’re doing the same with AI and other exciting advancements in Xperience by Kentico.”
Frequently Asked Questions.
Kentico is led by Dominik Pintér, with founder Petr Palas serving as Chairman of the Board.
Kentico focuses on its DXP; Kontent.ai develops a headless CMS.
