AIRA
What is AIRA?
AIRA, standing for Artificial Intelligence Recommendations and Assistance, is a native AI agent built right into Xperience by Kentico. It was created to assist marketers with various tasks. Built into the platform, AIRA offers recommendations, writing assistance, content transformations, campaign insights, and more. Think of AIRA as a built-in marketing assistant that can immediately understand the context of your campaigns, accessing insights and recommendations at lightning speed.
What are AIRA’s key features?
- Context-aware AI insights and content and campaign recommendations.
- Reduces costs by embedding AI directly into workflows.
- Create image variants with automatic focal point detection.
- Automatic SEO descriptions for images.
- Automatic tag assignment based on image content.
How does AIRA work?
Since AIRA is built directly into Xperience by Kentico, marketers and content creators can access its capabilities without leaving the platform. AIRA brings together context-aware intelligence and automated workflows to boost productivity and support fast, data-driven decisions.
AIRA works as a chatbot in the right sidebar of the main interface, where you can ask questions and get real-time assistance. Aside from the chatbot, AIRA is embedded throughout Xperience by Kentico:
- Included in the Email Builder for AI-powered content suggestions
- Available in the Rich Text Editor to assist with text refinement
- Used in image processing to automatically select the best focal point
- Provides insights within Customer Journey analytics to help optimize marketing campaigns across the platform
How can AIRA be used for digital marketing?
AIRA plays an important role in digital marketing as an intelligent feature that empowers teams to make smarter decisions. AIRA can turn complex data into clear, actionable recommendations, empowering marketing teams to craft more effective campaigns. This helps marketers refine targeting, messaging, and channel strategies without added work.
With AIRA’s guidance, teams can deepen audience engagement and confidently drive measurable results.
AIRA in action: real-world examples
1. Creating, transforming, and improving content
Let’s say you need a well-written email newsletter or a blog post based on a rough draft or bullet points. AIRA can help you compose the full text, improve the grammar and style, or reformat the content for different channels. For example, turning an email into a Facebook post.
Example prompt: "Write an engaging newsletter introducing our new product line" or "Fix grammar and enhance clarity in this article."
Fun Fact
Created in 1966 by Joseph Weizenbaum at MIT, ELIZA was the first AI chatbot and can be considered AIRA's digital ancestor. Using simple pattern matching, it mimicked conversation so well that some believed it understood them; a first glimpse of AI’s potential.
2. Customer Journey insights analysis
If you’re managing customer journeys and want to understand performance metrics at various stages, you can use AIRA to retrieve detailed statistics about how contacts progress through journey stages, identify top or low-performing contact groups, or provide funnel analysis to optimize your campaigns.
Example: "Show me the statistics for my 'Welcome Series' journey," or "Which contact groups convert best in the 'Abandoned Cart' journey?"
Analogy: AIRA or Super Intern?
Imagine having a new marketing intern on your team who never sleeps, forgets, or loses focus. That's what AIRA is like, with the added bonus of being able to instantly understand the context of your campaigns. Unlike a new intern, AIRA already knows your brand standards and audience segments; so every recommendation is ready to act on.
3. Contact group exploration & management
If you need to analyze or manage the different segments within your customer database, AIRA can list all contact groups, provide detailed information about each group's conditions, member counts, and segment definitions; helping you target campaigns faster.
To do this, ask AIRA: "List all my contact groups," or "Explain the condition and size of a specific group."
"Don't miss out on Xperience by Kentico's groundbreaking native AI capabilities. It's the first CMS of its kind to offer such advanced features."
AIRA is designed to streamline your workflows
AIRA is Xperience by Kentico’s native AI assistant that helps marketers and content teams work smarter. It answers questions, suggests improvements, and transforms content—right inside the DXP. With AIRA, you can create faster, optimize campaigns instantly, and make confident, data-driven decisions without leaving your workspace.
Frequently Asked Questions.
It is technology that enables software to learn from data, generate content, and make recommendations automatically.
AI is built into the platform through AIRA, supporting content creation, optimization, tagging, and personalization.
