Premier America Credit Union's website redesign sparks member engagement.
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How upgrading improved Premier American Credit Union's personalized digital banking services
Premier America Credit Union faced several problems with their legacy website. They didn't have a fully responsive design and the website content was difficult to update. The platform lacked some important integrations with other technologies, so the credit union couldn't provide a seamless user experience.
The main goals of the website modernization were to:
- Increase conversions and generate qualified leads
- Reflect their brand's values of inclusivity and community involvement
- Integrate with third-party technologies
- Enhance personalization and improve search
Credit union members using the new website could instantly spot the difference. Improvements to structure, performance, and personalization made it easier for users to find relevant information and access services that match their financial needs. Key enhancements include:
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Easy to find information thanks to a more intuitive site structure and customizable search
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A site that works well on mobile devices thanks to a responsive design
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Integrated online banking, calculators, and location-based services
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Personalized content for audiences with different financial needs, such as young professionals and families, based on website activity and product interest
Marketers and content editors are happier, too. The new platform enables them to use a range of widgets to build web pages with various layouts in an intuitive visual editor. Reusable content such as FAQs or cross-promotions is stored in a central content library, making it easy to update content in one place and keep information consistent across the site.
The Premier America team was already familiar with Kentico’s capabilities and trusted the platform to deliver a comprehensive digital experience platform aligned with the evolving needs of credit unions. Kentico supports responsive design, robust content management, and seamless third-party integrations, providing a strong foundation for both current and future requirements.
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Responsive design supporting consistent experiences across devices
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Robust content management with a built-in media library for images and documents
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Seamless integrations with key marketing and operational tools
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Scalable architecture that can be extended as needs evolve
All images and documents are stored in the DXP’s built-in media library to keep content organized in one central location. Integrations connect the platform with tools such as Kash chat, LocatorSearch, Formstack, and OneTrust Cookie Consent to ensure a seamless user experience. As the credit union’s needs continue to evolve, the DXP can be scaled and extended with additional features and integrations to support long-term growth.
Premier America's new website provides a better digital experience for members and a more efficient work for the marketing team.
In just two months from the upgrade, Premier America has already seen improvements in average session duration, page views, and conversion rates that highlight the role of redesign in achieving a more engaging and efficient digital platform.
- 8% increase in average session duration
- 13% rise in page views
- 18% growth in conversion rates
Premier America's story testifies that upgrading can be smoother than you may think, and the benefits are huge.
Looking ahead, Premier America plans to continue evolving its digital experience as member expectations and business needs change. With a scalable DXP in place, the platform can be extended with additional features and integrations over time, supporting ongoing optimization and new digital initiatives. This flexible foundation allows the credit union to adapt confidently while maintaining a consistent and seamless experience for members.
“In my career, I have launched many websites, and few have gone as smoothly as ours with Kentico.
It has allowed us to reduce the time to make website edits, follow compliance guidelines, and maintain the consistency of our brand experience. We have been with Kentico for several years and are pleased with the upgrade.”
ZAG Interactive
HQ
Level
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Gold partner
Qualifications
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Quality expert
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Hosting partner
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Upgrade expert
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Accelerator expert
Industries
- Banking, Investment & Insurance
- Business Services
- Travel and hospitality
