LivaNova reinforces their strengths by unifying their websites.
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- Migration to Xperience by Kentico
Case study
Meet the people behind the new website
Digital consolidation fuels LivaNova's multilingual experience
OVMA’s existing site was built over a decade ago using a proprietary CMS. It was outdated, hindering user experience and accessibility, and had become increasingly difficult to manage and maintain. The site structure made it difficult for users to locate important material, as content was often buried and its layout was rigid and text-heavy.
The main menu was cluttered with a mix of gated and non-gated pages, causing confusion and frustrations when users were directed to an external site for member login.
The classifieds section, a major revenue source for the association, required multiple emails back and forth with prospective advertisers.
Additionally, news and events were not clearly distinguished, and critical documents for members were dispersed through emails rather than being centralized in a resource library. Over time, the extensive menu system only contributed to further disorganization.
Project goals included:
-
Reimagining the information architecture
-
Enhancing user experience
-
Making the website easy to update and manage
-
Creating members-only portal to house members-only content
-
Improving admin features of the locums bank and classified sections
The obvious solution was Kentico.
Kentico enabled Inorbital to completely overhaul the website’s information architecture.
Inorbital started with a comprehensive content audit, guided by user needs and organizational goals. As a result, the team identified numerous opportunities to enhance the menu and overall navigation and simplify finding specific content. Additionally, by isolating members-only content from the main navigation and placing it in a separate menu, they significantly streamlined the user experience and decluttered the navigation system.
The Inorbital team leveraged the built-in tools and flexibility of Kentico to build a solution that met OVMA’s precise needs.
-
Kentico Page Builder: Enabled the creation of templates tailored to the design.
-
Custom widgets: Integrated seamlessly with layouts, dynamically populating related content based on the content type.
-
Custom tables: Stored form control options to facilitate filtering and tagging of content in the classified and locums bank sections.
-
Custom modules: Provided advanced administrative controls, including:
-
Sorting and reviewing ad requests
-
Calculating costs
-
Generating dynamic PDF receipts
-
Sending automated and manually triggered emails
-
Users application: Managed user data and controlled access, displaying appropriate content based on user permissions.
The OVMA project launched on April 8, 2024 and has already received overwhelmingly positive reviews from both the members it serves and the team managing the platform.
Thanks to Kentico, Inobital were able to deliver all required aspects of the new site and leverage the platform to build custom modules tailored to OVMA’s specific needs.
Key highlights include:
-
Greater control for content editors using Kentico’s easy-to-use Page Builder
-
Drag-and-drop widgets that simplify content management and page creation
-
Structured content combined with flexible widgets to support customizable layouts
-
Organized content structure for repeated page types, with no additional setup required
The website has not only met OVMA’s expectations, but far exceeded them.
Compared to the same period last year, early performance data shows clear shifts in how users are engaging with the new site. In the first two months following launch, usage patterns reflected increased interaction and improved on-site behavior. These changes indicate stronger alignment between content, structure, and user expectations.
As a result, the site achieved:
-
31% increase in event counts (from 44,000 to 143,000)
-
12.4% decrease in bounce rates (from 49.6% to 37.2%)
Looking ahead, OVMA plans to continue refining their digital experience to build on early engagement trends and support evolving member needs. Their new digital strategy can easily adapt over time, allowing the team to respond to changing expectations while maintaining a consistent and accessible experience for users.
As a global business, we have decentralized marketing teams, we have a lot of regulatory needs, and so there’s a lot that we need to take into consideration from the business perspective. Kentico has allowed us to build a solid platform that respects regulatory requirements and the needs of our patients from region to language.
BlueModus
HQ
Other locations
Level
-
Gold partner
Qualifications
-
Quality expert
-
SaaS expert
-
Upgrade expert
-
Accelerator expert
Industries
- Agriculture
- Associations
- Banking, Investment & Insurance
- Business Services
- Construction and Engineering
- Education
- Government/Municipal
- Health, Beauty & Medical
- IT
- Law Firms & Legal Services
- Manufacturing
- Retail
- Transport and logistics
- Travel and hospitality
