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Technical snapshot
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How DHB Bank's upgrade continues to support their long-term goals
DHB Bank enlisted Aviva Solutions to implement the upgrade, revamp the outdated design, and refresh the textual content of their four websites. Their aim was to elevate the websites' role in customer acquisition, emphasizing the customer journey and lifecycle.
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Strengthen customer acquisition by focusing on the end-to-end customer journey
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Improve engagement and trust through clearer guidance and storytelling
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Reduce support inquiries while gaining deeper customer insights
They sought to provide enhanced support and guidance, leveraging storytelling to boost engagement and bolster customer trust. By doing so, they anticipated a reduction in inquiries, emails, and phone calls, while gaining deeper customer insights.
The primary challenge lay in upgrading and redesigning DHB Bank's four existing websites to the latest version of Kentico. Each website catered to a different audience: the Corporate site targeted businesses, while the Dutch and German sites featured calculators to drive user engagement. The Belgian site had its own set of calculator requirements. Customizing the solution to meet the diverse objectives of each site was pivotal, encompassing everything from language-specific content to unique user experiences for improved personalization.
Of course, security remained paramount throughout the development process.
Aviva leveraged Kentico to support DHB Bank’s multi-site environment, enabling shared components across all four country-specific sites while still allowing for localized variations in design and content. This approach gives content editors greater flexibility in building and organizing pages, while ensuring consistency across markets. The solution also integrates key internal systems and analytics tools to support dynamic content and performance measurement.
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Shared and reusable components across four sites
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Integrated calculators and dynamic loan and interest rate data
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Analytics and tracking via Google Tag Manager and Google Analytics 4
Kentico was selected for its ability to handle complex multi-site requirements while maintaining flexibility for localization and future growth. Its structured content, workflows, and integration capabilities make it well suited for delivering consistent yet market-specific digital experiences.
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Multi-site management with localized flexibility
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Strong integration capabilities with internal and third-party systems
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Scalable foundation supporting ongoing optimization
Following the launch of the new websites in January 2024, early performance indicators reflected improved user engagement and on-site behavior. Enhancements to the user experience, including clearer calls to action and more accessible content, contributed to measurable gains across key metrics.
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45% increase in page views
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15% increase in conversion rates
These results highlight the positive impact of the new websites on engagement and overall digital performance, while supporting DHB Bank’s continued growth and future optimization efforts.
DHB Bank is well positioned for continued growth, supported by a flexible Kentico platform that can adapt as business goals evolve over time. With a strong digital foundation in place, the focus now shifts to building on current momentum through ongoing optimization and strategic enhancements. Aviva and DHB Bank are working closely together to define the next phase of the project, aligning on a digital marketing roadmap that supports long-term performance, engagement, and scalability.
“Security is of the utmost importance for our bank. That's why we sought a partner with expertise and a proven track record in the financial sector. Aviva Solutions, as a Kentico Gold Partner, distinguishes itself with the best approach and project planning, presenting themselves as a professional, reliable, and experienced Kentico partner."
Aviva Solutions
HQ
Other locations
Level
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Gold partner
Qualifications
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SaaS expert
