AllSeater enhances digital marketing with Xperience by Kentico.
Technical snapshot
- Page Builder
- Form Builder
- Content Hub
- New site on Xperience by Kentico
A flexible website for a growing business
The startup was searching for a robust platform capable of adapting to its evolving needs, one that could handle frequent updates without constant developer intervention. The team wanted to avoid a complex tech stack and looked for a digital platform with strong built-in capabilities.
Together with Red Door Interactive, AllSeater chose Xperience by Kentico. Its robust capabilities and easy scalability were the right fit, and the platform’s native CMS and digital marketing features simplified ongoing management and addressed security considerations.
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Ability to handle frequent updates without ongoing developer involvement
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Native CMS and digital marketing capabilities built into the platform
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Scalable foundation designed to adapt as business needs evolve
Before launching the new season for ticket management, the website focused on building interest in the product and encouraging visitors to sign up for news and updates. Once the service launched, the site shifted toward driving digital commerce and motivating users to sign up for a plan and begin using the platform.
What does the AllSeater team love the most about their new Xperience by Kentico? Firstly, the admin interface is super-fast. Secondly, the hybrid headless architecture of Xperience by Kentico enables content to be used on other channels, but you avoid the drawbacks of a pure headless system that must be built from scratch.
The AllSeater team has made great use of Kentico's built-in features to improve their fan experience. Their website collects contacts through forms and integrates with their ticket management through APIs. When a website user buys one of the plans, their account is automatically created on the AllSeater product platform. Thanks to this clever automation, nobody needs to spend time manually creating accounts, and it’s much faster.
To manage content across multiple channels, AllSeater uses Kentico’s Content Hub as a central content library for the website, email, and other channels. This allows the team to create and update key content in one place and reuse it wherever needed.
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Product descriptions, FAQs, subscription plans, and pricing managed centrally
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Content reused consistently across web, email, and additional channels
Web pages are built using Kentico’s Page Builder, an intuitive WYSIWYG visual editor. Editors pull items directly from the Content Hub and place them into reusable templates and widgets. While flexible, these templates ensure all pages include required elements such as SEO metadata.
Early performance indicators reflect a strong focus on speed, accessibility, and overall site quality. The website delivers a fast, accessible experience that supports usability and engagement across devices.
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24% bounce rate
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99/100 Lighthouse Performance Score
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100/100 PageSpeed Insights Accessibility Score
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20% improvement in average page load time
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40% improvement in download time
The new website does exactly what AllSeater needs, supporting its business goals while keeping development costs under control. The platform is flexible and agile, allowing it to adjust as the startup’s position in the market evolves.
As the company grows, its platform will grow along with it. AllSeater’s team plans to continue enhancing the user experience through additional features and optimizations, all supported within Xperience by Kentico. This ensures one platform can serve their needs without added complexity or increasing expenses.
“I’ve been very impressed with the capabilities of Xperience by Kentico.
The fact that I can store all my media, update forms, bullet points, FAQ’s, and more in one place gives me great peace of mind when making real-time updates to the website. The admin hub is well organized and easy to use, and it doesn’t take away from the great user experience on the website.”
Xperience by Kentico has content personalization, email marketing, activity tracking and more, and you get it all for one transparent, easy to understand cost.
