Michaela Dávidíková

I shape how Kentico talks about its products through clear messaging, strong positioning, and strategic go-to-market planning.

As Director of Product Marketing at Kentico, I’m responsible for making sure our digital experience platform communicates real value to businesses and our partners around the world. My role focuses on messaging, positioning, and thought leadership, helping connect what our technology can do with what customers actually need. From go-to-market strategy to content direction, I work to make complex ideas clear, relevant, and impactful.

With more than 15 years of experience in B2B marketing, I’ve built my career across the technology industry, working in fast-paced environments focused on software, cybersecurity, and digital innovation. Over the years, I’ve developed expertise in lead generation, inbound marketing, SEO, campaign management, and product positioning. That background helps me bring both strategic thinking and practical execution to every initiative.

I’m especially interested in how marketing can stay agile in a fast-changing industry. I care about creating strategies that are adaptable, focused, and grounded in customer needs. My thought leadership often explores areas like AI in marketing, digital transformation, and content-driven engagement.