• Building/Construction

The Ledcor Group of Companies is one of the largest multi-discipline construction companies in Canada. Their broad focus contains all types of buildings, from civil (mining, dams, or highways) to heavy industrial (petrochemical, energy, forestry, or utilities). The new Ledcor US construction website sets a new tone and voice for the company’s US marketing efforts, imparting an image of a forward-thinking, cutting-edge, and financially stable company.

Ledcor US
Site of the Month

Results

The results of the project, from April to June 2016:

38% increase in mobile traffic
16% increased in organic search traffic

Increasing Market Presence Under a Diverse Company Umbrella

Ledcor needed an easy-to-manage system so that relative newcomers to a CMS could contribute important content that was relevant to their clients. Admins are now able to author content that more effectively reaches the audience and plays to the interests of their industry sector. The result is a significant increase in productivity and the ability to update the site within Kentico in a timely manner. It was very important to maintain company brand standards while increasing site usability and modernization within a seamless mobile experience, parallax effects, sticky navigation, image and video banners, and social sharing integration.

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Leasa Hachey

We are incredibly happy with our experience using Kentico for our new US division website. We have used other CMS products in the past, including proprietary versions, and none of them have the efficiency and ease-of-use for contributors to assist with adding and updating content, including by contributors who have no prior experience in using a CMS. The ability to organize content in an hierarchical way is helpful for beginner users to understand concepts of creating website content. The ability to assign roles and permissions to different levels of users and contributors is extremely valuable to a team that is often tight on time and resources. Kentico has allowed us to customize features  to fit our needs that integrate well and help us to match our website to our digital marketing goals.  E-Cubed's unique architecture gives us lots of flexibility in constructing pages and we know that we  have the extensibility needed for the future.

Leasa Hachey, Manager, Web Strategy and Digital Content
Ledcor Industries Inc.

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