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Comparison table collage showing Kentico as the best alternative among other CMSs and DXPs

Compare Xperience by Kentico to Other Digital Experience Platforms

Evaluating your DXP options? Xperience by Kentico is a composable DXP built on .NET, unifying content management, digital marketing, commerce, and AI at a lower total cost of ownership  Whether you’re looking to upgrade from an end-of-support platform or migrating to streamline your stack, discover why Xperience by Kentico is a reliable choice for teams across industries. 

How Does Kentico Compare to Other DXP Platforms?

CompetitorThe Kentico Advantage

Sitecore

  • Unified composable modules
  • Faster time to market
  • Simplified implementation
Full comparison >

WordPress

  • Enterprise security and compliance
  • Native digital marketing tools
  • Predictable licensing
Full comparison >

Sitefinity

  • Single-vendor platform
  • Intuitive non-technical onboarding
  • Transparent pricing
Full comparison >

Optimizely

  • One vendor vs. third-party stack
  • Easy onboarding for non-technical teams
  • Transparent pricing

Full comparison >

Umbraco

  • Advanced marketing capabilities
  • Flexible deployment options
  • Enterprise-grade support and SLAs
Full comparison >

Adobe Experience Manager

  • Lower implementation costs
  • Rapid deployment
  • Scalable for all market segments
Full comparison >

Acquia

  • Native .NET performance
  • Integrated headless and marketing
  • Optimized developer experience
Full comparison >
Josie Llado
AVP Digital Marketing
Greater Miami Convention & Visitors Bureau

“With Kentico, we consolidated our CMS and marketing tools into a single platform. Our team can now focus on strategy instead of wrestling with tech.” 

Steven Gordon-Saker
Head of IT
Australian Institute of Architects

“Our team loves the Kentico interface and the much-improved editor it has. Xperience by Kentico provides us with the ability to extend and improve our site in the future. We are so impressed, we will look at options to move our other websites to Kentico.”

How does Kentico rank in the G2 Grid® Report?

Get data-driven insights on which DXP platform is the best for your team. Compare Xperience by Kentico to other platforms based on verifiable feedback from authentic users with real experience. 

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Customer stories

Real migrations with real results

From platforms like Sitecore to WordPress to Optimizely, organizations worldwide are making the switch to Xperience by Kentico. Explore their results and see what's possible.

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76%
increase in organic search traffic
42%
increase in engagement
11%
increase in event count per active user

Bonvenu Bank successfully migrated to increase organic search traffic only one month after launch

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6
months to launch
90%
faster workflows
40+
custom widgets

UFCU's smooth migration to Xperience by Kentico helped accelarate workflows

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25%
increase in engagement
100%
increase in average engagement time
27%
increase in event count per active user

Abergeldie's migration and brand redesign resulted in increased engagement and improved efficiency

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40%
increase in website engagement
25%
faster load time
50%
increase in content publishing efficiency

Centenary University modernized their digital experience and improved engagement for students

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Save time with the free Universal Migration Toolkit.

With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.

Get the migration toolkit

Trusted by the world’s leading brands

Join leading global brands and build a powerful digital ecosystem with Kentico.

Explore more stories
Allergan
Forvis Mazars
BDO
Canadian Red Cross
Premier America Credit Union
Ingram
Konica Minolta
Visit New Hampshire

Frequently asked questions

Xperience by Kentico offers a unified platform at a significantly lower total cost of ownership than Sitecore or Adobe, making it a practical choice for mid-market teams. Where Sitecore relies on fragmented composable modules and Adobe carries high implementation costs, Kentico brings content management, digital marketing, and agentic AI together in one place. Independent G2 data backs this up, with Kentico scoring above both platforms in likelihood to recommend and customer satisfaction.
Yes, Xperience by Kentico is designed to be a migration-friendly platform, with a dedicated migration toolkit and a strong partner network to support the transition. Teams migrating from platforms like Sitecore, Sitefinity, or WordPress have completed full migrations in as little as three months. Customer stories across industries show successful migrations with minimal disruption to ongoing marketing operations.
Xperience by Kentico scores 85% in both No-Code and Low-Code capabilities on G2, outperforming Optimizely and Sitefinity in categories that reflect how independently marketing teams can operate. Non-technical users can launch campaigns, update content, and manage personalization without relying on developer support. Kentico also requires no manual upgrades, which removes one of the more common sources of disruption for marketing teams on competing platforms.
Xperience by Kentico includes the AIRA Agentic Marketing Suite, a set of four AI agents that are live inside the platform today. The agents cover content strategy, customer journey optimization, SEO and GEO, and campaign management. Unlike many competitors that are still building toward AI capabilities, Kentico's agents are available to use immediately after onboarding.
Kentico's average payback period is 11 months, with 65% user adoption, which compares favorably to alternatives like Sitefinity at 22 months and Optimizely at 20 months. Faster adoption means teams get productive sooner, which shortens the time between go-live and measurable return. For organizations weighing the cost of switching platforms, that difference in payback period is worth factoring into the total cost of ownership calculation.

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Find out why migration to Xperience by Kentico has never been easier.

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