Setting Up Lead Scoring in Kentico

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
·7 min read
Increasing Newsletter Open Rate by Choosing the Right Email Subject

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
·5 min read
How to Use Subscriber Macros in Email Marketing in Kentico 10

How to Use Subscriber Macros in Email Marketing in Kentico 10

Kentico offers many powerful functionalities and one of them is macros. They can be used nearly everywhere in the system, but not every macro can return an expected value. So, it is very helpful when you know which macro can be used for a particular scenario.

By Pavel Jirik in Kentico
·less than a minute read
Marketing Automation for Event Management - Part 1

Marketing Automation for Event Management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Kentico
·6 min read
Get a Little Know-How with Kentico Thursdays

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios. 

By Katerina Foretova in Kentico
·1 min read
Welcome to the Kentico Blog

Welcome to the Kentico Blog

Welcome to the Kentico Blog, your marketing and development resource that gives you valuable real-life user stories from the field.

By Petr Palas in Kentico
·1 min read

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