Sarah Gleeson

Sarah Gleeson

I am UX designer at Strata3 with over 10 years’ experience. I help clients meet their business needs and goals while also creating great user experiences online for their customers.

Don’t Underestimate the Power of A/B Testing

Don’t Underestimate the Power of A/B Testing

Are you sure that your current website is the best version it can be? It’s easy to make assumptions about what might be going wrong for your customers, but there is one way to find out for sure. By observing user behavior and using A/B testing, you are providing yourself with invaluable insights about your visitors, which can then inform changes to improve your conversion rate.

By Alan Murphy and Sarah Gleeson in Marketing
·4 min read
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