Rui Wang

Rui Wang

I am a Sr. Solution Architect working in the Consulting Team helping partners and clients. With past experiences in corporate marketing, I can bridge the gaps between developers and business users.

Bridging the Gap between Marketers and Developers – Part 2

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?

By Rui Wang in Kentico
·4 min read
Bridging the Gap between Marketers and Developers – Part 1

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.

By Rui Wang in Kentico
·7 min read
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