Kentico Connection 2026

Three Websites, One Mission: Bringing New Hampshire History to Life

What does it take to put millions of pieces of history at people's fingertips and make them meaningful to a new generation? Go behind the scenes of two very different New Hampshire experiences to see how complex collections were transformed into engaging digital journeys built for discovery.

From simplifying access to an enormous historical archive to finding new ways to bring history to life, this session explores how thoughtful strategy, UX and technology can turn complexity into experiences people actually want to explore.

Getting value from AI isn't about handing over the work — it's about giving AI the right context, guardrails and human direction. Learn practical ways to improve the quality and consistency of AI-generated marketing, from embedding brand voice and setting meaningful SEO/GEO guardrails to determining where human judgment matters most.

You'll leave with a practical framework for getting stronger, more on-brand results from the AI tools your team is already using.

How do you launch an entirely new digital business while meeting the expectations that come with one of the most recognized names in automotive? See how NAPA XcceleratoR turned an ambitious extended-reality training concept into a commerce experience designed to make buying intuitive, reduce unnecessary support calls, and give customers the information they need throughout the journey.

A real-world look at bringing a new business to market with the experience, flexibility and foundation needed to grow.

What started as a project to address aging technology — and, unexpectedly, a rising Ohio River — became something much bigger. Great Parks reframed the challenge around a simple question: what do our guests need before, during and after their visit?

See how that shift turned an IT roadmap into a guest-experience strategy, improved the way teams think about digital, and ultimately contributed to an experience recognized with a Stevie Award and two CX Awards. A candid story about what changes when technology decisions start with people and outcomes.

How do you give hundreds of locations the freedom to create relevant local experiences without creating hundreds of management headaches? See how Franchise Services supports 350+ TeamLogic IT websites with a shared digital foundation that balances central governance and brand consistency with local flexibility.

You'll come away with practical ideas for simplifying multi-site management, improving performance and creating a foundation that can scale across locations, brands and future business needs.

AI tooling is changing how software gets built, and the benefits are not limited to generating code. This session looks at how tooling changes the day-to-day development process: where work moves, what gets faster, and what still needs a developer's judgement.

It also covers the edge AI gives developers who never vibe-code at all, and the decisions Kentico made to support its own developers with KentiCopilot as they adopted these tools. The takeaway is a practical case for learning AI tooling properly rather than treating it as a novelty.

AI automation has moved quickly from experimentation to practical application. See how an AI-powered workflow for integrating new front-end designs into Xperience by Kentico evolved from an expert-built solution into a repeatable process anyone can use.

We'll break down the approach — including structured steps, automated feedback loops and KentiCopilot — and show what it means for how teams build and deliver with AI.

Developers can often be heard saying AI-generated code is slop: not production-worthy and not worth their time. And the slop argument isn't wrong — it's incomplete. Ask an agent to "add a widget" with no context and you'll likely get plausible C# referencing APIs that don't exist in Xperience by Kentico, wired into conventions your solution doesn't use. Get burned once, decide the technology is a toy, and go back to writing everything by hand.

This session shows a different approach. Same models. Very different output. The difference comes down to tooling, context, a thoughtful approach and, importantly, the humans at the helm.

Since early 2026, advances in AI models and agent tooling have made vibe coding a reality — enabling people to build useful software quickly, affordably, and with far less technical expertise.

But production software is different. Systems that solve complex business problems, scale reliably and remain secure require informed trade-offs, purposeful automation and planned evolution. That's where vibe coding ends and agentic engineering begins.

This session explores the differences between the two approaches, where each has value, and how developers can apply both when building Xperience by Kentico solutions.

Ask Refined Element is a working experiment in agent-first marketing built on Xperience by Kentico. Instead of recreating the same knowledge for different channels, content is structured once and made available through multiple doors — from a human-facing knowledge hub to APIs, AI crawlers and autonomous agents.

This session explores the architecture and content-model decisions behind making a Kentico site useful to people, applications and AI alike. We'll look at what needed to change, what didn't, and why many traditional CMS practices still matter. We'll also explore how premium content can be made available to AI agents without turning your entire site into a crypto project.

Attendees will leave with practical ideas for making their own Kentico content more discoverable, structured and agent-ready.

AIRA continues to evolve alongside AI itself, but the direction is clear: making AI more useful, practical and integrated into the work teams do every day.

This session looks at where AIRA is heading and the customer needs that shape what comes next. We'll explore how our approach is evolving as AI capabilities advance, where we see the greatest opportunities to create value, and what the team is working on now.

You'll also get a look at some of the challenges we're tackling and a preview of what's ahead for AIRA and AI in Xperience by Kentico.