Kentico vs. Umbraco: Why Leading Brands Are Making the Switch
With Xperience by Kentico, everything you need is already built in: AI assistance, content management, commerce, marketing automation, personalization, email marketing, and analytics all in one place. Xperience by Kentico is a DXP designed to give you digital marketing and content management, helping your teams work together in a system that's fast, flexible, and easy to use.
Ten Reasons Teams Are Choosing Kentico Over Umbraco.
With an evergreen, all-in-one platform, Xperience by Kentico helps marketers get faster results with content management and digital marketing combined. Discover why more organizations are moving beyond Umbraco’s open-source, traditional CMS setup and choosing Xperience by Kentico for greater flexibility and long-term value.
Unified Platform & Built-In Marketing
Get CMS, marketing automation, email, native AI, and personalization in one solution. Xperience by Kentico reduces dependence on third-party tools while staying flexible when integrations are needed. Umbraco often needs extra development to match this, adding cost and complexity. Our complete approach earned a 94% Meets Requirements rating in the G2 Grid® Report.
Flexible Architecture That Adapts to You
Choose what's best for your content delivery with options to use traditional or a headless approach with Xperience by Kentico’s flexible architecture. When you’re ready to grow, scale easily across channels without the need for replatforming. In contrast, Umbraco is a traditional CMS; giving marketers less flexibility.
No-Surprise Pricing
Take the stress out of budgeting with Xperience by Kentico's unified platform and no hidden maintenance fees. Umbraco provides only basic content management out of the box, raising costs when third-party marketing tools are needed. Our 92% Likelihood to Recommend rating says it all. Teams trust Kentico for built-in value and budget-friendly pricing.
Always Current with Proactive Updates
Automatic monthly updates keep Kentico secure and up to date, with no version jumps or end-of-life surprises. New features roll out automatically, keeping your site stable and current. This evergreen approach helps marketing teams avoid disruptive upgrade cycles common with traditional CMS platforms like Umbraco. Kentico earned a 90% Ease of Use rating on G2.
Built for Marketers and Developers
Marketers can easily manage content, run campaigns, and personalize experiences without being held back with IT issues or the need for extra developer support. In Umbraco, everyday changes often need technical help. That usability shines through in reviews: 98% of Kentico users give us the highest ratings on G2.
Built-in Security and Proactive Updates
Kentico offers enterprise-grade security with a 7-day bug fix SLA and compliance with CCPA, DORA, GDPR, ISO/IEC 27001 SoA, and SOC 2. Open-source platforms, like Umbraco, rely more on community reporting, which slows down fixes and leave teams without solutions for security vulnerabilities.
24/7 Dedicated Support from Kentico Experts
Kentico's in-house support team is available 24/7, with help from product experts who care about your success. Unlike Umbraco, which typically relies on partners or community forums, Kentico makes sure every customer has access to reliable, expert help. This has earned Kentico a 91% Support rating from G2. No tiers, no waiting. Just help when you need it.
Multisite and Multilingual
Give users in any region and language exceptional digital experiences with built-in multisite and multilingual capabilities that make your content resonate globally. Manage everything from two to a hundred sites and every language from one place with shared content, permissions, and AI-supported translations. Xperience by Kentico includes everything from the start.
Faster Launch with Fewer Workarounds
Xperience by Kentico projects move quickly, without the need for heavy customization or plugin stacking. Umbraco often requires more development time, especially for essential marketing features. Built-in marketing tools and less technical overhead mean marketing and development teams move faster with Xperience by Kentico.
Trusted Across Industries
From finance to healthcare and government, leading organizations trust Xperience by Kentico to create easy, scalable digital experiences. An integrated platform, enterprise-grade support and flexibility make Kentico a top choice for teams looking for peace of mind and long-term growth.
All your tools, one powerful platform.
Deliver personalized experiences at every touchpoint. Harness the power of AI, streamline complex customer journeys, and centralize content management. Do it all with a single, integrated, and scalable solution. With seamless updates, clear pricing, quick setup, and top-tier support, your team can focus on what matters: growing your business. Choose Xperience by Kentico’s flexible hybrid-headless CMS for faster results, less complexity, and better ROI.
| Feature | Xperience by Kentico | Umbraco |
|---|---|---|
| Unified platform | A powerful DXP with CMS and digital marketing tools, from a single vendor. | CMS-focused core. Marketing features require third-party add-ons. |
| Predictable pricing | Transparent pricing from one vendor. No hidden fees or unexpected costs. | Costs can vary based on plugins, licenses, and third-party integrations. |
| Lower total cost of ownership | Transparent pricing, lower infrastructure costs—no hidden fees. | Higher TCO due to licensing, infrastructure, and third-party expenses. |
| Marketer-friendly | Easy-to-use digital marketing tools like personalization and automation built in. | Often requires developer support for marketing functions. |
| Always up to date | Evergreen, frequent updates, no manual upgrades. | Requires expensive and challenging manual updates, security patches can take longer to apply |
| Security & support | Proactive 7-day bug fixes and 24/7 support included. | May depend on hosting provider or service tier, less frequent updates and variable support levels. |
| Flexible architecture | Hybrid-headless ready with future-proof architecture. | Headless support available, but requires setup and services. |
| Scales with your business | Built to grow—add channels, go headless, or scale globally with ease. | Scaling may require new tools or replatforming. |
Real Companies, Real Results With Kentico
Ease of use
Rated higher on usability by G2 users 5 years in a row.
Faster ROI
Kentico customers report ROI within months rather than years.
Customer satisfaction
Consistently high customer satisfaction scores on the G2 Grid Report.
Save time with the free Universal Migration Toolkit.
With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.
The easy-to-use, cost-effective choice for digital growth.
Discover how Kentico can empower your business.
FAQ
Many organizations outgrow Umbraco when they need built-in marketing tools, stronger support, and enterprise-grade features. Xperience by Kentico is a leading alternative, combining CMS, personalization, and automation in one platform. On G2, 94% of users say Kentico meets requirements compared to 89% for Umbraco.
Umbraco is flexible but often requires technical expertise and developer support. Kentico is built for marketers, with an intuitive interface and low-code tools that reduce IT dependency. On G2, 90% of Kentico users rate it easy to use, compared to 82% for Umbraco.