Why leading brands are choosing Kentico over Umbraco
Simplicity that scales. Power that’s built in.
With a powerful, comprehensive platform you can you move faster—without needing piecing together plugins or relying on custom workarounds. With built-in digital marketing, in-house support, and seamless monthly updates, it’s a scalable, future-ready solution that’s easier for your whole team to use and grow with. No more costly and time-consuming upgrades, no more end-of-life support. Xperience by Kentico is a modern platform that stays up to date thanks to our versionless approach, offering the safest long-term option on the .NET market.
The Kentico advantage.
Everything you need, in one place
No need to start from scratch. Kentico comes with built-in marketing automation, email marketing, and personalization—ready to go, with the flexibility to integrate where it makes sense. It’s why we earned a 94% in Meets Requirements in the recent G2 Grid Report—versus Umbraco’s 89%.
Unified and evergreen
A modern hybrid-headless architecture, seamless monthly updates, and 7-day bug fixes ensure you're always current, secure, and future-proof, helping us earn 90% for Ease of Use.
Marketer freedom, less IT
Intuitive tools let marketers run campaigns, manage content, and personalize journeys—without waiting on development. It’s no wonder 98% of reviewers rate Kentico 4 or 5 stars!
Transparent pricing, lower TCO
No surprise costs. With Kentico, everything you need–including built-in digital marketing tools–comes from one vendor, with a predictable cost of ownership and no additional maintenance fees; helping us earn 92% for Likelihood to Recommend.
Future-ready architecture
Hybrid headless flexibility, enterprise-grade security, and a clear product roadmap ensure you're ready for whatever comes next—without replatforming. This approach is one of many reasons why we scored 97% for product direction, surpassing Umbraco by 14%.
Support that shows up
Get reliable 24/7 in-house support, fast security fixes, and a partner invested in your long-term success. It’s why we scored 91% for Support and achieved a median resolution time of 170 minutes.
“While we only went live just over a month ago, the shift to Kentico is already proving to be a great decision. The simplicity, transparency, and scalability of the platform are helping our teams work smarter and deliver value faster."
The leading alternative to Umbraco.
Xperience by Kentico replaces plugin sprawl and complex upgrades with a secure, unified platform. From built-in marketing tools to proactive support and future-ready architecture, Kentico helps you go further, delivering more value for teams who need more than just a CMS.
“After carefully evaluating various options, Xperience by Kentico stood out as the perfect choice due to its robust CMS, SEO capabilities and exceptional value for money.”
Proven success, lasting partnerships.
From intuitive tools to built-in marketing features, Kentico helps teams do more—with less reliance on developers and more confidence in long-term success.
Comparing ROI-driven digital platforms.
Kentico and Umbraco are both powerful solutions, but Kentico’s unified approach streamlines operations, cuts costs, and accelerates results—empowering your team to achieve more.
| Feature | Xperience by Kentico | Umbraco |
|---|---|---|
| Unified platform | A powerful DXP with CMS and digital marketing tools, from a single vendor. | CMS-focused core. Marketing features require third-party add-ons. |
| Predictable pricing | Transparent pricing from one vendor. No hidden fees or unexpected costs. | Costs can vary based on plugins, licenses, and third-party integrations. |
| Lower total cost of ownership | Transparent pricing, lower infrastructure costs—no hidden fees. | Higher TCO due to licensing, infrastructure, and third-party expenses. |
| Marketer-friendly | Easy-to-use digital marketing tools like personalization and automation built in. | Often requires developer support for marketing functions. |
| Always up to date | Evergreen, frequent updates, no manual upgrades. | Requires expensive and challenging manual updates, security patches can take longer to apply |
| Security & support | Proactive 7-day bug fixes and 24/7 support included. | May depend on hosting provider or service tier, less frequent updates and variable support levels. |
| Flexible architecture | Hybrid-headless ready with future-proof architecture. | Headless support available, but requires setup and services. |
| Scales with your business | Built to grow—add channels, go headless, or scale globally with ease. | Scaling may require new tools or replatforming. |
Save time with the free Universal Migration Toolkit.
With our free Universal Migration Toolkit, you can automatically migrate large volumes of data, whether it's training documents, product details, media, annual reports or language versions. The migration toolkit is fully customizable to your needs and can save you weeks of manual work.
A unified, secure platform for digital growth.
Unlock more potential with less complexity—choose Kentico.
Frequently asked questions
Many organizations outgrow Umbraco when they need built-in marketing tools, stronger support, and enterprise-grade features. Xperience by Kentico is a leading alternative, combining CMS, personalization, and automation in one platform. On G2, 94% of users say Kentico meets requirements compared to 89% for Umbraco.
Umbraco is flexible but often requires technical expertise and developer support. Kentico is built for marketers, with an intuitive interface and low-code tools that reduce IT dependency. On G2, 90% of Kentico users rate it easy to use, compared to 82% for Umbraco.