Team Wendy

By thunder::tech, USA
Team Wendy
Consumer Goods

For two decades, Team Wendy, a Cleveland-based manufacturer of innovative professional-grade helmets, liners, retention systems, and accessories, has been creating their innovative EXFIL line of helmets. As a result of creating the new site on the Kentico platform, Team Wendy has experienced a 14% growth in online sales revenue.

increase in online sales revenue

Safety first

Team Wendy wanted to update its functionally and visually outdated website and reposition it for a contemporary audience. The site required a robust commerce feature, had to be responsive, easy for users to navigate and the content management system (CMS) needed to be simple for Team Wendy employees to manage ever-changing content. 

The new site needed to integrate Team Wendy’s various back-end systems including the CMS, order fulfillment, payment processing through Virtual Merchant and PayPal gateways, shipping, and tax details into one efficient user interface.


The following data was collected from August 2016–February 2017 and compared to August 2015–February 2016:  

increase in organic traffic

increase in direct traffic

increase in traffic from social media




  • Cloud
  • Content Strategy
  • Digital Commerce
  • Digital Marketing
  • Integration and Customization
  • Intranet/Extranet
  • Locations
  • USA flag
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