Any load catered for
With almost 82,000 pages and 44,500 SKUs, a robust platform was needed to cope with a site of this size whilst delivering great site speed and performance. During Black Friday in 2017, 2,500 users were visiting the site at the same time, demonstrating the large volume of traffic the site attracts at peak times.
The migration to Microsoft Azure in 2017 has resulted in Ridgeway being able to react much more promptly to the growth requirements. At peak periods, Ridgeway has the ability to promptly scale the infrastructure up and down, which means hmv only uses the server space that the site needs.
Each year, since the development of the website, the results are going from strength to strength. From September 2015 to September 2016, compared with September 2016 to September 2017, the site has achieved:
increase in conversion rate
increase in new users
increase in quantity of products sold
increase in transactions on the website
increase in unique purchases
Projects by partner
• Site of the Year Winner
For more than 90 years, hmv is a long-standing British retailer of the music, film, and games industry. Taking its first major steps into e-commerce, the brand’s thousands of products were brought online to cope with huge levels of traffic across peak periods.
Jun 19, 2015
• Site of the Year Winner 2019
Ridgeway was selected by YO! to take on the task of crafting and delivering the rebuild of the Japanese street food and sushi chain’s UK and US websites. Ridgeway has transformed YO!’s rich offline offering into a compelling online experience for customers.
Mar 31, 2017
• Site of the Year Finalist 2018
Krispy Kreme, a global doughnut and coffee chain, needed a new website to help drive their brand forward, create excitement and engagement among visitors and deliver increased revenue through ecommerce.
May 9, 2019
• Site of the Year Global Winner 2014
Twinings has been bringing the finest teas and freshest flavours to consumers for over 300 years, making it one of the most trusted global brands worldwide. A key part of their brief was to deliver a flexible and functional ecommerce platform whilst bringing the provenance behind the brand to life.
• Top 10 of the Month
YO! has experienced rapid growth and international expansion, combining with Bento, Taiko and Snowfox in Canada, the UK, and the US to create the largest sushi platform outside of Japan. The project was aimed at providing a new corporate website for the Group brand.
Sep 8, 2021