Action Cancer

By i3 Digital Ltd, United Kingdom
Site of the Month
Action Cancer
Charity & Nonprofit

Action Cancer is Northern Ireland’s leading cancer charity. Their mission is to save lives and support local people through cancer awareness, prevention, detection, and support. The website is dedicated to promoting all of the charity’s operations and increasing levels of appointments, donations, advice, and support.

increase in appointments page views

Putting the ACTION into fighting cancer

i3 Digital spent a lot of time and research on their client’s requirements for a website that allowed them to focus on specific areas. The main challenge was to get more people to book appointments online so that admin time could be saved by staff within the office locations. As many older people use their site, it was necessary to provide a very logical and enjoyable user experience, yet allow for a fully responsive design and include integration with social media platforms and the internal appointment booking system. Those visitors making donations can do so securely through the shopping cart e-commerce functionality, and register their details with Action Cancer for payment processing through PayPal.


A redevelopment project was completed in 2014, and the data below is based on a comparison between the state before Kentico’s implementation and six months after.

increase in amount of users

increase in Breast Screening page views

increase in page views

increase in sessions

increase in unique page views

increase in Big Bus page views

i3 Digital Ltd

i3 Digital Ltd


  • Kentico Gold Partner
  • Quality expert
  • Hosting partner


  • Cloud
  • Content Strategy
  • Digital Commerce
  • Digital Marketing
  • Integration and Customization
  • Intranet/Extranet
  • Personalization
  • Locations
  • United Kingdom flag
  • Ireland flag
  • USA flag

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