Susan Cardoza

Susan is a revenue-focused, data-driven marketing leader with more than 20 years of experience across B2B SaaS, cybersecurity, data technology, and digital media. Since joining Kentico, she has built a marketing engine that sources around 75% of direct sales opportunities and redesigned the demand generation strategy to put ideal customer profile quality ahead of lead volume, increasing SQL-to-opportunity conversion by 63% year over year. She also leads the evolution of Kentico's website, content strategy, and AI-powered marketing initiatives, working closely with Sales, Product, Customer Success, and executive leadership to turn strategy into measurable business outcomes.

Before Kentico, Susan was Vice President Marketing at Dodge Construction Network, where she launched a new website on a new CMS and strengthened the demand generation strategy, contributing to 18% year-over-year revenue growth. She previously led demand generation and marketing operations at TechTarget, launching the company's first account-based marketing campaign, and spent nearly a decade at Kaspersky, most recently as Senior Director Marketing for North America. There, her work on the Threatpost cybersecurity news site helped earn a Forrester Groundswell Award. Earlier in her career, she held executive roles at Network World – IDG. Throughout, she has built and mentored high-performing teams, helping people grow their skills and careers.