Martin Florián
VP of UX, Kentico | User Experience Strategy, Design Leadership, Human-Centered Product Design
Martin Florián leads UX at Kentico, shaping the intuitive, user-centered experiences that determine how customers and partners actually feel about working with Xperience by Kentico.
He joined in 2014 as a Support Engineer, not as a designer, and made the transition into UX through genuine passion for the discipline and the encouragement of colleagues who recognized what he could do. That starting point as a support engineer is not incidental to how he leads UX now: he understands the platform from the perspective of someone who spent time helping real users navigate real problems with it, which is a more grounded foundation for user experience leadership than a design portfolio alone could provide. Over the decade since that transition, Martin has grown into a VP role leading a dedicated UX team, with a leadership philosophy built on empathy, usability, and collaboration over competition. He is an active voice in the design community beyond Kentico, mentoring emerging designers and engaging in industry discussions on UX maturity and strategic design thinking, which reflects both the depth of his expertise and his commitment to elevating the discipline rather than just practicing it.
Areas of expertise: UX strategy, design leadership, human-centered design, usability, information architecture, design thinking, UX maturity, product design, digital transformation, mentorship
Background: VP of UX, UX Designer, Support Engineer (Kentico, 2014 to present) | Mentor and contributor to the design community | Based in Brno, Czech Republic