Kentico is proud to announce the addition of an accomplished and seasoned Chief Revenue Officer, Bill Cunningham, to its leadership team. In the past fiscal year, Kentico has achieved an impressive 47% growth in its Annual Recurring Revenue (ARR), and with the launch of our innovative platform, Xperience by Kentico, we are determined to continue scaling our success. Strengthening our leadership team will enable us to focus on the execution of our long-term strategy, which includes a strong emphasis on Software as a Service (SaaS) and fostering unique partnerships within our network.
Xperience by Kentico represents the future of digital experience platforms (DXPs) and stands as the only true single-vendor composable DXP with a unique multichannel hybrid headless approach. This cutting-edge platform empowers businesses to seamlessly integrate and deliver content across various channels, providing a comprehensive solution for modern digital experiences.
The seamless integration and cooperation between marketing and sales functions is a key aspect of growing companies according to McKinsey research. The Chief Revenue Officer role is crucial to achieve that alignment in the majority of successful companies. Kentico has been focused on the commercial and go-to-market alignment for a while, and bringing the experienced leader to strengthen this approach is key for future growth.
The team asked Bill to respond to some questions, and he tackled them with the enthusiasm of a dedicated New England Patriots fan that he is. While he spent most of his career in Boston, he's originally from Montreal. His move to Boston in the early '90s marked the beginning of his career journey you're about to discover.
Why did you join Kentico?
Reflecting on my journey to Kentico, I first became aware of the company a few years ago due to my background in website experimentation and conversion optimization. Kentico's name frequently surfaced in projects we undertook at my previous company.
So, why Kentico? The opportunity presented by Kentico in the marketplace was highly intriguing to me. The move into the SaaS platform aligns with my background, and I've experienced such transitions before. What truly solidified my decision was meeting the remarkable individuals during the onboarding process. It made joining Kentico an increasingly attractive prospect.
What is your vision and role at Kentico?
At Kentico, I envision our role as providing an easy-to-use, easy-to-deploy tool that empowers marketers to achieve their goals. We are a company that collaborates effectively with partners in the industry. Our platform facilitates digital transformation within organizations and harnesses digital exploitation, enabling marketers and developers to capitalize on opportunities. I prefer not to focus solely on product features but rather emphasize what our product can deliver and how it aligns with an organization's objectives.
Can you tell us about your journey in B2B software?
Over my career in B2B software, I've witnessed remarkable changes in product capabilities and delivery methods. We've transitioned from distributing physical media like CDs to today's Software as a Service (SaaS) model, where users expect seamless access. The SaaS world has become the norm, where users prefer ease of use and minimal implementation effort. Kentico's journey into the SaaS model aligns perfectly with these expectations, offering tremendous growth potential.
Before joining Kentico, I was the CRO of SiteSpect. My time at Kaspersky Lab is also important because it was a time of growth and opportunity there. Leading sales teams of multiple sizes through different segment sizes to grow the Kaspersky business in North America is an important piece of my background.
Welcoming Bill to the Kentico community
I’m excited to welcome Bill to our leadership team. His experience will help us to execute our commercial growth strategy, bringing our unique platform to the market after successful adoption among first partners and end clients. Bill proved his ability to scale similar companies and we are looking forward to leveraging his knowledge.
Join me in welcoming Bill Cunningham as our Chief Revenue Officer as we look forward to a future filled with growth, innovation, and continued success! If you want to meet him in person, you’ll be able to catch him at Kentico Connection in Brno and Nashville.
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