David Slavík
Product Strategist

David Slavík

Product Strategist, Kentico | DXP Product Strategy, Partner Enablement, Competitive Analysis

David Slavík is a Product Strategist at Kentico, working at the intersection of customer needs, partner collaboration, and platform innovation to shape the direction of Xperience by Kentico's Digital Experience Platform.

What makes his perspective on product strategy credible is that he has seen the platform from both sides of the relationship. Before joining Kentico, David was Division Director at Actum Digital, one of Kentico's key implementation partners, where he led the teams responsible for delivering Kentico Xperience solutions across CMS, e-commerce, and marketing automation. That means he spent years on the receiving end of Kentico's product decisions, navigating the gaps, working around the limitations, and understanding firsthand what partners and customers actually need the platform to do versus what it currently does. That implementation-side experience is precisely what makes him effective on the product side: he is not theorizing about partner and customer needs, he has lived them. At Kentico, he focuses on product management, competitive analysis, and leadership of the MVP program, the community of recognized experts whose feedback directly shapes where the platform goes next.

Areas of expertise: Product strategy, DXP platforms, partner enablement, competitive analysis, MVP program leadership, CMS, e-commerce, marketing automation, digital transformation, implementation strategy

Background: Product Strategist, Kentico | Division Director, Actum Digital (Kentico implementation partner)

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