Branislav Smik
Director of Consulting and Customer Education | Customer Success, Technical Leadership, Software Project Management
Branislav Smik leads consulting and customer education at Kentico, helping organizations maximize their investment in Xperience by Kentico from pre-sales through long-term adoption and growth.
He came to the role with a foundation that spans both technical depth and customer-facing leadership. Starting as a part-time Technical Writer in 2017, Branislav moved into a full-time position, then progressed to lead the Customer Education team, and now directs a team of 17 professionals across consulting and customer success. Over nine years at Kentico, he's accumulated deep product knowledge while building teams and scaling education programs that serve thousands of customers globally. This trajectory, from hands-on technical writer to multi-team leader, means he understands both the details that matter to developers and the organizational challenges that matter to enterprises.
At Kentico, Branislav bridges the persistent gap between technology and business goals. He manages software projects and services, mentors team members, and shapes the direction of customer education and consulting strategy. His approach combines agile leadership principles with practical technical knowledge and a genuine commitment to customer outcomes. The teams he's built and the projects he's led have directly influenced how Kentico's customers adopt and succeed with the platform. That combination of operational responsibility and customer empathy is what gives his perspective weight across the organization.
Beyond Kentico, Branislav is thoughtful about meaning and purpose in work; a reflection he shares regularly with his community. He believes that sustainable motivation requires clarity of purpose, and that removing unnecessary complexity often creates more value than any addition. These are philosophies shape how he approaches projects, team leadership, and customer partnerships.
Areas of expertise: Customer success strategy, software project management, people leadership, technical documentation, customer education, consulting, Xperience by Kentico, software development, digital transformation, team building
Background: Director of Consulting and Customer Education, Kentico (2022–Present) | Customer Education Leader, Kentico (2019–2022) | Technical Writer, Kentico (2017–2019) | Nine years at Kentico | Masaryk University, Brno