Benjamin Franklin
Vice President of New Business

Benjamin Franklin

VP Sales (Global) | Sales Leadership, Digital Experience, and Customer Growth

Ben Franklin is VP Sales (Global) at Kentico, where he leads new business, customer growth, and renewals across EMEA and the US, helping organizations get more value from Xperience by Kentico.

Ben built his career at Kentico from the ground up. He joined as an Account Executive, then worked as Territory Sales Manager for the UK and Ireland and as VP Sales for EMEA and LATAM before taking on global responsibility. Before Kentico, he held sales roles at IBM, including Big Data Analytics Partner Sales Manager, as well as positions at Bluebird IT Solutions and Godform CRM. That mix of enterprise technology and hands-on selling gives him a clear view of what organizations actually need from their digital platforms. With more than eight years at Kentico, he's a vocal advocate for versionless platforms, faster migrations, and built-in AI.

Ben's perspective is shaped by the conversations he has with marketing and technology leaders every day. He hears how often marketers are being asked to do more with less, and how difficult it can be to trust AI tools that sit outside the platform. That's why he believes vendors should do the hard work for their customers: offering AI and agents that are built in, fully supported, and grounded in the context of a brand's own content, campaigns, and visitors. He's equally passionate about removing the pain of lengthy upgrades and replatforming, which is why he champions Kentico's migration toolkits. For Ben, the best platforms make life easier for marketers, not harder.

Areas of expertise: Sales leadership, enterprise sales, digital experience platforms, customer growth and retention, AI in marketing, agentic marketing, CMS migration, team leadership

Background: VP Sales (Global) (Kentico) | Sales roles at IBM | Business with Economics, Northumbria University | Based in London, United Kingdom

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