Division Director, ACTUM Digital | CMS & DXP Strategy, Headless CMS, AI & E-Commerce
Adam Böhm leads the digital experience division at ACTUM Digital, a Kentico partner agency, overseeing the team and vendor partnerships that deliver enterprise CMS, headless, and e-commerce solutions for clients navigating complex digital transformation.
His pre-ACTUM career spans Diebold Nixdorf, NNIT, and CSOB, three organizations that sit across fintech, IT consulting, and banking, and each one added a layer to his understanding of how technology decisions get made at enterprise scale: slowly, with significant stakeholder complexity, and with consequences that outlast the project that created them. That background in IT strategy, software development, and global project management is what gives him credibility on both sides of the vendor relationship he now manages at ACTUM Digital, overseeing partnerships with Kentico, Kontent.ai, and e-commerce and digital asset management providers. Beyond his delivery work, Adam edits Beyond CMS, a publication where he shares analysis on web evolution, project experience, and developments in digital experience technology. Running an independent editorial operation in your area of professional expertise is a meaningful signal: it requires the confidence to have a point of view, the discipline to articulate it clearly, and the commitment to do it consistently enough to build an audience.
Areas of expertise: DXP and CMS strategy, headless CMS, e-commerce, AI applications in content management, digital transformation, IT strategy, vendor partnership management, enterprise software, digital asset management
Background: Division Director, ACTUM Digital (Kentico and Kontent.ai partner agency) | Leadership roles at Diebold Nixdorf, NNIT, and CSOB | Editor, Beyond CMS