By Positive Technology, United Kingdom
  • Not-for-profit/Charity

Turn2us helps people in the UK, who are in financial need, to gain access to welfare benefits, charitable grants, and other financial help, whether online, by phone, or face-to-face through their partner organisations. The website is the main hub for the charity’s activities and information on grants and benefits.


The site was launched in June 2015 to replace the one on an outdated CMS. Since go-live, the reaction has been very positive internally at Turn2us and externally with advisers and external organisations. To grasp the website development properly, have a look at the following statistics.

The first two results are based on a comparison between 2015 and 2017 and the next results reflect a comparison between 2016 and 2017:

140% increase in page views
72% increase in user sessions
35% increase in visitors
35% increase in page views
38% increase in user sessions

Growth for those in need

The site was fully integrated with the two Turn2us custom web applications, Benefits Calculator and Grant Search. Data integration is key to navigation between the systems along with a custom single-sign-on function that permits a fluid customer journey. 

The site has now grown to more than 4,000 pages of content and is still growing. The management of the content has been crucial to the on-going development and Kentico provides a great tool for managing a site as large as this. The website content is aggregated into guides—structured pages to present complicated information, clearly and in small chunks that could be easily digested.

Gillian Clyde-Smith

Positive Technology helped our team deliver a great website on the Kentico platform. The ability of Kentico to integrate with our Benefits Calculator and Grant Search tools delivers a seamless experience for our audience, which is key to delivering against our organisational objectives. Kentico has been more than able to meet the challenge of our growth in content and traffic since launch. We look forward to helping more people in financial hardship in the future and Kentico is a core part of that strategy.

Gillian Clyde-Smith , Head of Digital
Turn2us United Kingdom

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