Protyre

With their 143 tyre centres across the UK and continuous growth through new acquisitions, the Protyre retail chain is one of the largest chains of fast-fit and mechanical garages in the UK. Their in‑store experience needed to be reflected online, and its magnificent results speak for itself.

Revenue increased by 67%

www.protyre.co.uk

Results

The year on year business impact has been phenomenal (a comparison between last quarter in 2016 and last quarter of 2017):

136% increase in the number of tyres sold online

64% increase in profit growth

76% increase in online MOT bookings

Dedicated personal approach

Profound integrated Kentico into Protyre’s internal systems for CRM, stock, and scheduling. This provides a personal touch to web visitors, with tyre recommendations for their vehicle based on their car registration, and helps to create a frictionless buying experience where users can also book their car in for an MOT check at the same time.

Hosting on Microsoft Azure provides a secure environment and enables Profound to optimise the website across all aspects of system integration, on-site search, CDN, and page-load speeds.

Profound helped us to deliver a first-class result in terms of an e-commerce website redesign, system integration, and ongoing optimisation. We are an incredibly ambitious business with big growth plans and the marketing team now has a great platform to help us meet our objectives. Our confidence is based on the spectacular results the website is already achieving.

Morgan Jamison, Head of Retail Marketing
Protyre