By profound., United Kingdom
  • Automotive
  • Azure
  • E-commerce
  • Retail
  • Transportation

With their 143 tyre centres across the UK and continuous growth through new acquisitions, the Protyre retail chain is one of the largest chains of fast-fit and mechanical garages in the UK. Their in‑store experience needed to be reflected online, and its magnificent results speak for itself.


The year on year business impact has been phenomenal (a comparison between last quarter in 2016 and last quarter of 2017):

136% increase in the number of tyres sold online
64% increase in profit growth
76% increase in online MOT bookings

Dedicated personal approach

Profound integrated Kentico into Protyre’s internal systems for CRM, stock, and scheduling. This provides a personal touch to web visitors, with tyre recommendations for their vehicle based on their car registration, and helps to create a frictionless buying experience where users can also book their car in for an MOT check at the same time.

Hosting on Microsoft Azure provides a secure environment and enables Profound to optimise the website across all aspects of system integration, on-site search, CDN, and page-load speeds.

Morgan Jamison

Profound helped us to deliver a first-class result in terms of an e-commerce website redesign, system integration, and ongoing optimisation. We are an incredibly ambitious business with big growth plans and the marketing team now has a great platform to help us meet our objectives. Our confidence is based on the spectacular results the website is already achieving.

Morgan Jamison, Head of Retail Marketing

We're named a Challenger in the 2019
Gartner Magic Quadrant for WCM!