iGuzzini

By Delete, Italy
  • Building/Construction

iGuzzini is a leading global lighting manufacturer specialising in architectural indoor and outdoor lighting, creating products and solutions for some of the world’s most iconic locations and innovative architectural projects. Delete’s mission was to create an industry-leading digital platform and intuitive digital ‘tool’ that reflected iGuzzini’s brand ambition.

Site of the Year Finalist 2016

Results

The data below is based on a comparison between October 2016 and October 2015:

18% increase in traffic
30% decrease in bounce rate
30% increase in mobile traffic
20% increase in desktop traffic

How to reflect the high craft design?

Delete’s goal was to deliver an intuitive tool that replaced the reliance on a catalogue and provided a new focus. It was also necessary to satisfy various types of users, from architects to lighting designers to engineers. The aim of the website was to provide an intuitive sales platform that could become the central hub for automated and personalised sales engagement with customers. Designed like a physical catalogue of more than 10,000 products, the site helps in the daily design process of lighting designers and architects, who can deep dive into specific technical data instantly and look for inspiration from project galleries and case studies.

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Alex Rocca Rohm

This new platform represents a shift change for iGuzzini in embracing and positioning digital at the core of our marketing, communications, and sales functions. We are looking forward to a long and fruitful relationship with Delete and having their help in driving the success of this programme.

Alex Rocca Rohm, Communication & Digital Innovation Manager
iGuzzini

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