Gowling UK Careers

By MMT Digital, United Kingdom
  • Employment
  • Law/Legal

In February 2016, Wragge Lawrence Graham & Co merged with Gowling to form Gowling WLG. Since its combination, the new international law firm has seen significant change in organisation, people, and process. Online recruitment activities had been handled differently in various regions and the aim of this project was to deliver a new standard that, if successful, would be rolled out to all the firm’s main regions worldwide.

Gowling UK Careers
Site of the Year Winner 2017

Results

When comparing the site performance in September 2016 to September 2017 (following the launch), there have been several improvements including:

137% increase in session duration
400% increase in pages viewed per session

Transforming Online Recruitment

MMT Digital had a very short deadline to meet with this project, so being able to use the widget approach within Kentico allowed development to continue rapidly while the Gowling team worked on content in parallel. Using this approach ensured the deadline was met successfully. 


Kentico's multilingual functionality allowed MMT Digital to meet the  requirement of rolling out the website template on a global scale.


The site now has a striking new design and smooth user experience to position Gowling as an authentic, bold, and creative law firm to stand out amongst its competition. The new website was launched successfully and significant improvements in engagement have been seen.
 

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 Jo Franklin

Following a period of significant growth for the firm, it is crucial that we align our recruitment on a global scale and the new UK careers site is an excellent first step toward this. Working with MMT Digital has been a collaborative and transparent process and we now have a careers site that stands out from our competition and promotes our new employer value proposition and company values.

Jo Franklin, Head of Resourcing
Gowling WLG UK United Kingdom

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