East of England Co-Op

By Crafted, United Kingdom
  • E-commerce
  • Food/Beverages
  • Retail

Owned by more than 275,000 members, the client is an independent co-op based in the East of England. Their digital presence needed to be significantly overhauled to focus on mobile UX, to have better e-commerce integration and more flexibility of content editing.

East of England Co-Op
Site of the Month


After the launch period compared to the same period in 2017, the site has seen:

45% increase in page views
14% increase in users

A broad range of Kentico features under one roof

The client is delighted with their new website; in particular, they appreciate how easily they can update it. With less time and resource being used for updates, there is a space for concentrating on more strategic marketing tasks.

To meet all technology goals of the project, the website utilises a broad range of Kentico functionalities:

  • Bespoke Facilities Management System—Kentico allowed East of England Co-Op to create custom tables and add them to the admin platform in such a way that makes them feel built-in
  • Integration Bus – this facilitates keeping environments completely separate; the code and database changes can be made together, which simplifies the testing and release workflow
  • Custom Form Controls – Crafted built many custom controls that allow the optimisation of the UI for various elements of the Kentico Admin
  • E-commerce – Crafted wrote their own payment provider to handle recurring and one‑off payments via PayPal and added extra information they needed to Kentico’s Shopping Cart/Order fields
  • Email Marketing – Provides dramatically improved control over the content of emails whilst keeping them fully responsive
  • Widgets – multiple widget zones per page provide the content editors with the maximum amount of flexibility
Oli Watts

Kentico is a vast improvement from our previous Content Management System. It is fast, easy to use, and made migrating more than 300 pages of content from our old site as painless as possible. We’ve already had some superb feedback on the responsiveness and design of the new site and are excited about developing it over the next few years.

Oli Watts, Head of Communications and Community
East of England Co-Op

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