Delta Education

By BizStream, USA
  • E-commerce
  • Education

Delta Education is a leading publisher of the elementary school science curriculum in the United States. The aim of their Full Option Science System (FOSS) program is helping children learn scientific methods through investigation. Their new digital presence needed to be a fully-responsive, fresh design with both CMS and E-commerce all on one platform, capable of integrating with several other internal systems. 

Delta Education
Site of the Month


The Delta site’s Google Analytics stats for the period Sep 1, 2015–Jun 13, 2016 compared to Sep 2, 2014–Jun 14, 2015:

12% decrease in bounce rate
11% increase in average order value up
25% increase in average session duration
37% increase in e-commerce conversion rate
4% increase in pages per session

The Way to a Complex E-commerce Solution

The goal of the update was to create a website that could act as a critical piece of a larger, integrated program—coordinating catalogs, sales, and online efforts for Delta Education. Setting up the product catalog was challenging because of the multiple types of SKUs available for purchase, which are, in turn, then grouped or purchased in a variety of combinations based on the customer’s specific needs. These capabilities required a custom checkout process that provided an individualized set of checkout steps, integration with Avalara for tax estimation services, custom shipping cost calculation business rules, and a custom payment gateway provider (Stripe). A customer to be able to search and find a sales representative near them within Google Map integration, and Delta Education reps are able to determine their regions via GeoJSON functionalities.

Justin Harris

Kentico is a well-thought-out EMS. Its modular design and staging capability are making it easier for us to distribute content creation and updating to a number of non-IT employees. This is helping us to avoid the “technical bottlenecks” that plagued our old system, in which even the smallest content changes required IT intervention.

Justin Harris, Web Manager
Delta Education,

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