Carphone Warehouse

By Continuum, Ireland
  • E-commerce
  • Electronics
  • IT

As a leading mobile phone retailer, Carphone Warehouse needed an e-commerce website solution that would reflect their excellent in-store customer experience. The new site shows customers how to make the right choice at the right moment. The project resulted in an awesome 110% increase in mobile traffic.

Carphone Warehouse
Site of the Year Winner 2015
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Results

The results of the project, from March to May 2015:

110% increase in mobile traffic
15% increase in overall user sessions
45% increase in overall traffic

250,000 monthly visitors can’t be wrong!

The plan was to create a conversion-focused site that offered a comprehensible and fluent user journey. Extensive use of Kentico’s customizable Web Parts and its easy-to-use E-commerce structures allowed for the creation of the “Device and Plan Comparison Tool”, a phone plan signup, as well as a brand new checkout system. Continuum also integrated Kentico with both the customer's internal stock system and third-party payment, trade-in, and order tracking systems. The use of Kentico’s open code allowed Continuum to extend Kentico’s structure to create custom-designed functionality and integrations. This resulted in a greater emphasis on UX and UI design and ultimately led to a lower budget for the project for Carphone Warehouse.

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