Action Cancer

By i3 Digital Ltd, United Kingdom
  • E-commerce
  • Not-for-profit/Charity

Action Cancer is Northern Ireland’s leading cancer charity. Their mission is to save lives and support local people through cancer awareness, prevention, detection, and support. The website is dedicated to promoting all of the charity’s operations and increasing levels of appointments, donations, advice, and support.

Action Cancer
Site of the Month


A redevelopment project was completed in 2014, and the data below is based on a comparison between the state before Kentico’s implementation and six months after.

27% increase in amount of users
27% increase in Breast Screening page views
26% increase in page views
29% increase in sessions
13% increase in unique page views
30% increase in Big Bus page views

Putting the ACTION into Fighting Cancer!

i3 Digital spent a lot of time and research on their client’s requirements for a website that allowed them to focus on specific areas. The main challenge was to get more people to book appointments online so that admin time could be saved by staff within the office locations. As many older people use their site, it was necessary to provide a very logical and enjoyable user experience, yet allow for a fully responsive design and include integration with social media platforms and the internal appointment booking system. Those visitors making donations can do so securely through the shopping cart e-commerce functionality, and register their details with Action Cancer for payment processing through PayPal.

Douglas King

The team at Action Cancer are absolutely thrilled with our new Kentico website, which has already seen drastic improvements in online footfall and overall awareness of the organization. Kentico’s platform, combined with i3 Digital’s team of developers and designers, has created a truly fantastic end-product, and we can’t recommend them enough. Our website contains large quantities of important information on services, education, volunteering, fundraising, and much more, so we have a huge variety of target visitors and corporate messages. What i3 Digital and Kentico have delivered ticks all our boxes, and really marks a new chapter in the charity’s growth.

Douglas King, Head of Communications
Action Cancer

We're named a Strong Performer in the Q4 2018
Forrester Wave™ for WCM!