2B Scientific

By Syndicut, United Kingdom
  • E-commerce

With their new website, 2BScientific have found a way to stand out amongst their competitors and modernize their design. The visual appearance of the website makes this project unique as the site catered for the client’s more than two million products.

2B Scientific
Site of the Year Finalist 2017

Results

Since its launch at the end of 2018, the site has been praised by customers for its ease of use and general look and feel. Product sales have increased considerably.

Other statistics are as follows:

29% increase in returning visitors
11% decrease in bounce rate
31% increase in session duration
11% increase in the number of sessions

Strictly scientifically, e-commerce

Site performance was truly kept in mind as more than two million products contain around 40 facets of information. A custom “Product Import” module was developed with field mapping support to enable the client to quickly adapt prices and product descriptions.

A custom extension was created to implement Microsoft Azure Search so that when products were bulk imported or added manually through the CMS, the search index would mirror these changes accordingly. Much of the core product information was housed within the Azure Search Index to allow quicker retrieval of information, compared to making calls to the database.

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Forrester report
We're named a Strong Performer in the Q4 2018
Forrester Wave™ for WCM!
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