How to Leverage Reviews and Recommendations in Your Marketing

How to Leverage Reviews and Recommendations in Your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by leveraging reviews and recommendations as part of your marketing strategy.

By Jeannine Richard in Marketing
·4 min read
GDPR from a Product Manager's POV Part 3—Looking Back

GDPR from a Product Manager's POV Part 3—Looking Back

In my previous article, I was explaining how we chose the scope for our products when were addressing the GDPR's requirements. In this final article of this PM POV series, I want to look back at the whole project of GDPR compliance, share with you where  we screwed up, what we learned, and what I expect the future to hold for us.

By Martin Michalik in GDPR
·7 min read
Accelerated Mobile Pages – AMP – the Implications for Marketers

Accelerated Mobile Pages – AMP – the Implications for Marketers

53% of mobile visitors leave a webpage that doesn’t load within three seconds. The average load time is between 14 and 19 seconds according to Google. So Google came up with Accelerated Mobile Pages (AMP) to speed things along. But what does this mean for websites?

By Duncan Hendy in Marketing
·6 min read
Thoughts on the State of the Headless CMS Market in 2018

Thoughts on the State of the Headless CMS Market in 2018

We’ve just published the industry’s first report on the State of the Headless CMS Market. And we have to admit, some of the results surprised us. However, we didn’t want to mix facts and opinions, so we have kept the report purely factual. In this blog post, we offer our biased opinions supported by gut feeling and anecdotal evidence.

By Petr Palas in Kentico
·4 min read
Digital Assistants and the Death of SEO

Digital Assistants and the Death of SEO

With sales of digital assistants projected to soar from 1.8 million to 15.1 million by 2020, it’s no wonder businesses are paying close attention. But leveraging voice-activated search is going to demand a major content and SEO strategy shift.

By Duncan Hendy in Marketing
·5 min read
Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

It’s fair to say we all heard about the GDPR. Last year's regulation and all the requirements it brought dominated blogs and news feeds across the EU as businesses scrambled to prepare for the deadline. However, in the background, the European Commission has something else waiting in the wings that isn’t getting the same sort of coverage but is no less important—the ePrivacy Regulation.

By Rich Madigan in GDPR
·5 min read
GDPR from a Product Manager's POV Part 2—Deciding the Scope

GDPR from a Product Manager's POV Part 2—Deciding the Scope

In my previous article, I addressed GDPR and legislation-compliance-focused projects. Today, I'll look at an important business decision every product manager has to make when dealing with such legislation—will you implement the minimum scope required or are you willing to extend that and capture a business opportunity?

By Martin Michalik in GDPR
·10 min read
Transforming URLs with Kentico EMS

Transforming URLs with Kentico EMS

When it comes to the web, SEO is everything. If people can’t find your content, then you’re pretty much wasting your time. Making sure your URLs are properly formatted and optimized are an essential step to ensuring your content is easily found. In this article, I’ll show you how to leverage global event handlers to transform your URLs into SEO-friendly values.

By Bryan Soltis in Kentico
·3 min read
Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Content Personalization and GDPR in Kentico 11

Content Personalization and GDPR in Kentico 11

As GDPR turned into a real thing last Friday, many businesses need to think twice before they start gathering data from their website visitors. Especially, if they use content personalization where the usage of gathered data is easily apparent. So, let’s have a look at how this can be approached in Kentico 11 EMS.

By Pavel Jirik in GDPR
·3 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read

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