Internet of Things – a Whole New Customer Experience

Internet of Things – a Whole New Customer Experience

Internet of Things (IoT): anything that can be connected to the Internet will be connected. Big deal… Actually, it’s huge. If you’re evenly slightly interested in delivering a great customer experience, you’ll want to be in the know when it comes to IoT.

By Duncan Hendy in Marketing
·8 min read
Content Personalization and GDPR in Kentico 11

Content Personalization and GDPR in Kentico 11

As GDPR turned into a real thing last Friday, many businesses need to think twice before they start gathering data from their website visitors. Especially, if they use content personalization where the usage of gathered data is easily apparent. So, let’s have a look at how this can be approached in Kentico 11 EMS.

By Pavel Jirik in GDPR
·3 min read
Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
Translating Content with Kentico Cloud and Azure

Translating Content with Kentico Cloud and Azure

Automation can go a long way in making a developer's life easier. When it comes to content, the less to deal with, the better! Let me show you how to automate translation with Kentico Cloud.

By Bryan Soltis in Kentico
·5 min read
8 Digital Marketing Trends to Be Aware Of for Your Store

8 Digital Marketing Trends to Be Aware Of for Your Store

The world of marketing is changing. With recent advancements in technology, there are more and more new and exciting innovations altering the way brands do their marketing. But as a store owner, you don’t want to be left behind. So read on to hear about the eight trends in the digital marketing world that you need to know...

By Victoria Greene in Marketing
·5 min read
4 Things to Be Aware of When Dealing With GDPR

4 Things to Be Aware of When Dealing With GDPR

With May 25 around the corner, most of the real-deal businesses are in their final stage of a preparation for the upcoming data privacy regulation infamously known as GDPR. In this article, I am going to focus on the website-related side of things. I will cover the four most important checks that every business should consider when dealing with the online marketing data on their website.

By Pavel Jirik in GDPR
·4 min read
Smart Targeting: How Hotels Can Beat Ad Blocking

Smart Targeting: How Hotels Can Beat Ad Blocking

$21.8bn in ad revenue was lost in 2015 because of ad blocking, according to Pagefair’s recent report. So with an increasing number of people blocking ads, how should hotels be rethinking their advertising strategy to reach new customers?

By Duncan Hendy in Marketing
·4 min read
GDPR from a Product Manager's POV—What to Expect?

GDPR from a Product Manager's POV—What to Expect?

GDPR and similar legislation represent a significant challenge for companies of all sizes. They tend to be rather complex and easily overwhelming, which quickly leads to frustration and unnecessary costs. Yet, they share a similar solution pattern. In this series, I would like to share with you how such legislation could be handled from a product manager's perspective.

By Martin Michalik in GDPR
·8 min read
5 Underestimated Online Lead Generation Channels

5 Underestimated Online Lead Generation Channels

We all love the underdog. It is quite easily the underpinning of any success story that shaped industry and business. So many thriving companies were built by underdogs that, while facing insurmountable odds, were able to conquer the giant and find success. If you look at it, the story of the underdog is appealing because it is the story of the little person creating enormous changes.

By Anastasia Sviridenko in Marketing
·5 min read
We Need to Talk, Let’s Not Let GDPR Get in the Way

We Need to Talk, Let’s Not Let GDPR Get in the Way

We don’t want this blog post to be the only way we write to you because, frankly, we like you. But, GDPR is coming, and it means, in order to be GDPR compliant, we need to get your explicit consent in order to contact you after May 25, 2018, or we can’t keep you in the Kentico loop.

 

By Petr Palas in Kentico
·less than a minute read
5 Essentials for Content-Driven Success

5 Essentials for Content-Driven Success

Your customers know what content they want and how they want to consume it. And their expectations of how brands interact with them are high. So what are the best ways to use content for converting visitors into customers?

By Wayne Jasek in Marketing
·4 min read
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