Sanlam UK wanted to turn the findings from their customer insights project into action and commissioned Crafted to redefine its digital presence. The ability to reach different audiences, armed with a new brand identity and an effective website, has transformed Sanlam UK’s business.
Implemented by Crafted
, United Kingdom
Kentico Gold Partner
Clear CTAs work throughout the site to connect potential customers with Sanlam financial advisors. Users can create their own individual brochure based on the products and services they are interested in. A GDPR-compliant data capture allows for further marketing activity plus an accurate insight into an individual’s needs for an incredibly relevant remarketing campaign. Content categorisation is used to deliver relevant and easily searchable content to the user, helping to make a complex subject area accessible and easy to digest.