With a rich history and varied environments, Amelia Island, located in the northeast part of Florida, is a place where productivity meets tranquility. Amelia Island’s Tourist Development Council needed a website designed to show visitors both their business and the fun side of it.
Implemented by SilverTech
Kentico Gold Partner
Unfortunately, their previous website was none of the above. They needed to overhaul their website that acts as their primary tourism marketing platform, and they wanted to enhance the online visitor experience. It was essential to ensure all visitor groups can build their own unique holiday. To help the website visitor see themselves on the island, website personalization is employed to deliver the appropriate imagery and messaging to each potential traveler. These groups are also placed into a marketing automation funnel that will deliver content matching their interests. After the Kentico implementation, the bounce rate improved by 40% in 2016 vs. 2015 and traffic from email increased by 400%.