Personas - Are They the Right Choice for Your Business?

Personas - Are They the Right Choice for Your Business?

Filling out your personas in a persona template should allow you to understand your target audience better. Well... maybe. But what if personas in their traditional sense are not the right choice for you?

By Katerina Foretova in Marketing
·7 min read
AI Content Creation—Who You Calling Artificial?

AI Content Creation—Who You Calling Artificial?

With all the hype around AI, especially about letting machines do more than just dream about electric sheep, is the time coming when we won’t be able to tell the cyber writing from the real thing?

By Duncan Hendy and Karol Jarkovsky in Marketing
·6 min read
Lead Scoring Step by Step

Lead Scoring Step by Step

Lead scoring have been great buzzwords for the last couple of years. Everybody suggests, “Do lead scoring if you don’t want to waste the time of your sales team cold-calling not-ready leads”, and I get that… If done right, lead scoring can help maximize your sales team efficiency as they will only focus on leads that are ready to purchase from your company.

By Katerina Foretova in Marketing
·12 min read
What's in Store for Digital Marketing?

What's in Store for Digital Marketing?

Technology is awesome, right? Instantly connecting with people around the world, shopping without having to get out of bed, even the basics of getting reminders about someone’s birthday—where would we be without technology (except for in a lot of trouble for forgetting about the birthdays)? But where are we going next?

By Stephen Griffin in Marketing
·5 min read
9 Things You Need to Know about Anti-spam Law and Opt-outs

9 Things You Need to Know about Anti-spam Law and Opt-outs

The legal side of anti-spam law is your responsibility. Claiming willful ignorance is a gamble that will not pay off. So what are things you need to consider to avoid falling foul of the law?

By Katerina Foretova in Marketing
·11 min read
Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

Your Secret Guide to a Reader-first, Eye-catching Blog—Part 2

So, you have done the first stage of your research for your new blog, but your managers are screaming for KPIs—after all, you even need to measure branding. What are the KPIs that help you achieve this?

By Duncan Hendy in Marketing
·5 min read
Agile Marketing in Practice—Part 1

Agile Marketing in Practice—Part 1

As a marketer, are you struggling to complete a million tasks each day without working overtime? You've probably seen the term Agile Marketing in your search for solutions. But what is it? How does it work? And how the hell is it going to help you?

By Stephen Griffin in Marketing
·8 min read
6 Things You Need to Know about Anti-spam Law and Opt-ins

6 Things You Need to Know about Anti-spam Law and Opt-ins

Ever received an unwanted email from a company you never requested info from and wondered where the heck they got your email address from? What is the legal standpoint on protecting the recipient? Especially in the age of GDPR!

By Katerina Foretova in Marketing
·11 min read
Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Your Secret Guide to a Reader-first, Eye-catching Blog - Part 1

Want to launch your own blogging site and don’t know where to start? Tempted just to start typing and generating the content that way? Think if you build it, they will come? Stop.

By Duncan Hendy in Marketing
·5 min read

What we are reading

search
We're named a Challenger in the 2019
Gartner Magic Quadrant for WCM!
×