The Story Behind Our Crazy Marketing Automation Redesign – Part 2

The Story Behind Our Crazy Marketing Automation Redesign – Part 2

Marketing automation is not an exact science, true. But it is something that, when done correctly, can be very useful. It’s like any process, it has to capture the attention of the recipient, make them perform an action focused on benefitting them, and then hopefully take them all the way through to becoming a customer. Sounds great. But how can you do all that as effectively as possible?

By Martina Hatonova in Kentico
·3 min read
Progressive Forms in Kentico? Yes, Please! – Part 1

Progressive Forms in Kentico? Yes, Please! – Part 1

There has always been this ultimate challenge when creating forms: How can you ask your website visitors as many questions as possible, while at the same time, keep the form really short and sweet? On one hand, the need to ask about so many things, and on the other hand, the need to stay friendly, decent, and not be too time-consuming for a visitor.

By Pavel Jirik in Kentico
·4 min read
Bridging the Gap between Marketers and Developers – Part 2

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?

By Rui Wang in Kentico
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 1

The Story Behind Our Crazy Marketing Automation Redesign – Part 1

You’re driving enough people to your site from various campaigns. As they peruse and learn more about your product from various content and articles, you gently push them down the marketing funnel, offering content relevant to their evaluation stage. Finally, they’re downloading the trial version and exploring the product. Great! You‘ve converted your visitors into product evaluators. What now?

By Martina Hatonova in Kentico
·5 min read
Increasing Conversions through Email Campaign Retargeting in Kentico 10

Increasing Conversions through Email Campaign Retargeting in Kentico 10

As a marketer, you know that your main job is to connect the right product to the right customer. It doesn’t matter if you are trying to increase your company's brand awareness, sell more swimming pools, or get more registrations for your latest online course about cooking. It  boils down to connecting the right person to the right solution. Simple in theory, but much more complex in reality.

By Pavel Jirik in Kentico
·5 min read
How Content Personalization Helps with Cross-selling

How Content Personalization Helps with Cross-selling

How many meters can you walk down the street without seeing an ad? There is no way you can avoid advertising. It’s everywhere… all the time.

By Dominika Gallot in Kentico
·6 min read
Marketing Automation for Event Management – Part 3

Marketing Automation for Event Management – Part 3

I am sure you have been following our series of articles dedicated to automating communication around your events using Kentico Marketing Automation. If you have not had a chance to read through the first two blogposts, then you should definitely do it!

By Katerina Foretova in Kentico
·7 min read
Real World Content Personalization Scenarios in Kentico 10

Real World Content Personalization Scenarios in Kentico 10

In this world of one billion websites, content is everywhere. Add to it smartphones or social networks and the amount of content suddenly becomes overwhelming. On one hand, this is great—information sources are everywhere and accessible nonstop. On the other hand, it is not always easy to find quality website content among the billions of them.

By Pavel Jirik in Kentico
·6 min read
Be a Hero – Save Time with Kentico 10 Campaigns

Be a Hero – Save Time with Kentico 10 Campaigns

You have so many great ideas about how to advance your company. Events to organize, ways to engage your audience through social media, products to promote to maximize revenue, emails to send out to address your audience—the list goes on.

By Dominika Gallot in Kentico
·7 min read
Bridging the Gap between Marketers and Developers – Part 1

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.

By Rui Wang in Kentico
·7 min read
Marketing Automation for Event Management – Part 2

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Kentico
·6 min read

What we are reading

search
We're named a Strong Performer in the Q4 2018
Forrester Wave™ for WCM!
×