Siteimprove and Kentico: A Dynamic Duo in Efficient Content Management

Siteimprove and Kentico: A Dynamic Duo in Efficient Content Management

Siteimprove's automated intelligence platform crawls your website to identify areas of improvement like content errors and digital accessibility issues, plus it dives into a robust variety of analytics data. Use the Kentico plugin to scan your website for errors as soon as a page is published, allowing you to fix mistakes, optimize content, and manage your site more efficiently.

By Petr Vozak in Kentico
·2 min read
Hosting the Kentico Cloud .NET Boilerplate on a Raspberry Pi with Docker

Hosting the Kentico Cloud .NET Boilerplate on a Raspberry Pi with Docker

Who doesn’t love flexibility? From programming to juggling chainsaws, the ability to adapt to any situation is always a welcome capability. Enter .NET Core, Docker, and Kentico Cloud. Each of these are extremely capable components of a flexible architecture developers can use to build some amazing solutions. Don’t believe me? Let me show you how…

By Bryan Soltis in Kentico
·5 min read
Creating a Widget for Tracking External Links in Kentico 11

Creating a Widget for Tracking External Links in Kentico 11

You can track many types of visitor activities on your website running on Kentico 11 EMS. However, clicks on the links leading to external websites are not trackable out of the box. So, I am going to share with you in this article how you can solve this with a custom widget.

By Pavel Jirik in Kentico
·5 min read
Thoughts on the State of the Headless CMS Market in 2018

Thoughts on the State of the Headless CMS Market in 2018

We’ve just published the industry’s first report on the State of the Headless CMS Market. And we have to admit, some of the results surprised us. However, we didn’t want to mix facts and opinions, so we have kept the report purely factual. In this blog post, we offer our biased opinions supported by gut feeling and anecdotal evidence.

By Petr Palas in Kentico
·4 min read
Transforming URLs with Kentico EMS

Transforming URLs with Kentico EMS

When it comes to the web, SEO is everything. If people can’t find your content, then you’re pretty much wasting your time. Making sure your URLs are properly formatted and optimized are an essential step to ensuring your content is easily found. In this article, I’ll show you how to leverage global event handlers to transform your URLs into SEO-friendly values.

By Bryan Soltis in Kentico
·3 min read
Translating Content with Kentico Cloud and Azure

Translating Content with Kentico Cloud and Azure

Automation can go a long way in making a developer's life easier. When it comes to content, the less to deal with, the better! Let me show you how to automate translation with Kentico Cloud.

By Bryan Soltis in Kentico
·5 min read
We Need to Talk, Let’s Not Let GDPR Get in the Way

We Need to Talk, Let’s Not Let GDPR Get in the Way

We don’t want this blog post to be the only way we write to you because, frankly, we like you. But, GDPR is coming, and it means, in order to be GDPR compliant, we need to get your explicit consent in order to contact you after May 25, 2018, or we can’t keep you in the Kentico loop.

 

By Petr Palas in Kentico
·less than a minute read
MVC-First and Content Authoring - Kentico 12

MVC-First and Content Authoring - Kentico 12

The closer we got to the release of the first beta of Kentico 12, the more questions about our roadmap showed up in my inbox. Let's talk a little bit more about the better authoring experience to empower marketers and also MVC-first topics and the future of Kentico EMS.

By David Komarek in Kentico
·4 min read
Kentico EMS Technology Future

Kentico EMS Technology Future

ASP.NET Core, ASP.NET Core MVC, MVC 5, .NET Standard. All of these technologies are going to play a significant role in the upcoming four years of Kentico EMS. The plan is still rough around the edges, but it is a long journey. Therefore, it's important to share the details we already know and give all of you a chance to express your ideas along the way.

By Michal Kadak in Kentico
·5 min read
Who Broke My Kentico Website?

Who Broke My Kentico Website?

“Who broke my website? I didn’t touch anything and the pages are not displayed correctly!”

“Where are my staging tasks? I am sure I saved the page, but the staging task is not created or synchronized!”

“Yes I am sure I did not change any settings, it just stopped working by itself!”

“How did the user get permission to change our pages?”

By Ondrej Polesny in Kentico
·3 min read
Expanding Kentico Know-How Thursdays

Expanding Kentico Know-How Thursdays

It has been now over ten months of having a dedicated Kentico category on our blog so we can help marketers achieve more with Kentico EMS. Our blog has matured a lot since then, and we have reached the point at which we feel confident that we can extend its focus even further.

By Pavel Jirik in Kentico
·1 min read
Working with Kentico Contacts in Third-Party Systems

Working with Kentico Contacts in Third-Party Systems

While Kentico EMS offers an excellent feature set for working with contacts, I am often asked to integrate it into third-party systems and keep contact information in sync between them. Frequently, these integrations are for mailing systems such as MailChimp or ConstantContact.

By Lee Conlin in Kentico
·2 min read
Kentico Site of  the Year 2017 - Special Jury Awards Finalists Unveiled!

Kentico Site of the Year 2017 - Special Jury Awards Finalists Unveiled!

Our special committee evaluated all projects submitted to the Special Jury Awards categories in Kentico Site of the Year 2017, and settled upon these marvelous results.

By Jana Repakova in Kentico
·14 min read
Building a Kentico News Android app with the Kentico Cloud Delivery JavaRX SDK

Building a Kentico News Android app with the Kentico Cloud Delivery JavaRX SDK

Our Community team is hard at work, producing new SDKs for Kentico Cloud for all types of platforms. Recently, we launched our new Kentico Cloud Delivery JavaRx SDK, enabling Java and Android developers to easily integrate Kentico Cloud into their apps. In this article, I’ll take a closer look at the SDK and sample projects to help you get started with these new GitHub projects.

By Bryan Soltis in Kentico
·8 min read
Combining Scoring with Marketing Automation in Kentico 11

Combining Scoring with Marketing Automation in Kentico 11

You might have Scoring in place, but as it is with everything in life, there is always room for improvement. You might feel satisfied that your website contacts (and their more advanced brothers called leads) are evaluated according to your unique requirements, but it could be even more advanced – let’s meet Marketing Automation!

By Pavel Jirik in Kentico
·4 min read
How the Blog Was Won and Where It Got Us – Content Side

How the Blog Was Won and Where It Got Us – Content Side

Some people believe content is king and start a relentless campaign of creation with little direction or purpose other than just getting it out there, and as quickly as possible. That’s why we wanted our blog to have the reader firmly in mind, rather than ranting and raving to nobody in particular. Let us give you a glimpse of how we set up and established our beautiful, reader-first blog.

By Duncan Hendy in Kentico
·6 min read
Ways to Nurture Your Customers with Marketing Automation

Ways to Nurture Your Customers with Marketing Automation

It goes without saying that a happy customer is the backbone of every successful business. When your customers are truly satisfied, they will share their experience with friends, and if they are really happy, they will even go official and submit a positive review about your company and product. So, let’s have a look at how you can nurture your customers with Kentico's Marketing Automation!

By Pavel Jirik in Kentico
·6 min read
Tackling Google Analytics in Kentico 11

Tackling Google Analytics in Kentico 11

Welcome to 2018! Are you still sticking to your New Year's resolution you came up with at the very end of 2017? I bet you are, as it is just the fourth day, and your motivation levels should be high! What about business goals? Are you ready to surpass your company's last year’s numbers, and reach another level? Perfect! Just make sure you measure your success, otherwise, you might go off track.

By Pavel Jirik in Kentico
·5 min read
A Poem for Blog Readers Everywhere (AKA Happy New Year)

A Poem for Blog Readers Everywhere (AKA Happy New Year)

We would like to wish all our blog readers a very Happy New Year. So we thought, what better way than taking a lighthearted look at the year ahead. So with our tongue firmly in our cheek, here is a poem for all of you in the wonderful world of digital marketing and web development ☺

By Duncan Hendy in Kentico
·1 min read
Improving Content Personalization through Online Polls – Part 2

Improving Content Personalization through Online Polls – Part 2

In the previous part of this two-part blog post series, I introduced the idea behind online polls and how they can help us increase our engagement with website visitors. We set up the poll and let visitors give us their opinion on their favorite smartphone brand. Now it is time to utilize their answers, jump into contact segments, and improve the website's content personalization.

By Pavel Jirik in Kentico
·4 min read
Improving Content Personalization Through Online Polls – Part 1

Improving Content Personalization Through Online Polls – Part 1

What do you think about the latest film you saw in the cinema? Was it worth the money or just a waste of your time? Would you prefer to go for holiday abroad or rather stay in your country within your comfort zone? Would you sacrifice the color of your new car over price? By the way, what is your favorite color?

By Pavel Jirik in Kentico
·4 min read
Email Builder in Kentico 11 – Part 2

Email Builder in Kentico 11 – Part 2

Having the ability to create marketing emails with just a few clicks is a great way to increase your productivity, and gain you (finally!) some extra time to enjoy that cup of coffee (or tea) that you’ve been dreaming about since you woke up this morning. But there is still one missing piece of the puzzle. The whole story wouldn’t be complete without an email personalization!

By Pavel Jirik in Kentico
·2 min read
Kentico 11 Is Out – The Features You May Have Missed!

Kentico 11 Is Out – The Features You May Have Missed!

Have you heard the news yet? Kentico 11 is out! Hurray! Major improvements like the effective email building, greatly expanded e-commerce capabilities (even its customization is easier than ever before to meet your business needs), or data protection (GDPR) enhancements, are super easy to spot. But what about the ones quietly sitting away from plain sight?

By Pavel Jirik in Kentico
·5 min read
Kentico 11 Is Here!

Kentico 11 Is Here!

We live in the age where the quality of customer experience is what separates winning and losing brands. Customers use multiple channels and touchpoints to engage with their favorite brands, while content plays an essential role in delivering exceptional experiences. And it's not just about the content. Introducing Kentico 11...

By Karol Jarkovsky in Kentico
·8 min read
Re-imagining E-commerce in Kentico 11 - Part 2

Re-imagining E-commerce in Kentico 11 - Part 2

The path of the righteous man is beset on all sides by the tyranny of evil calculation. We walked through the valley of the shadow of E-commerce in the first part of this series. For the second one, I will focus mainly on the feature-wise aspects of the E-commerce renaissance.

By Michal Kadak in Kentico
·5 min read
Email Builder in Kentico 11 – Part 1

Email Builder in Kentico 11 – Part 1

How is your latest email marketing campaign doing? Has it been successful and brought you enough leads? Has its open rate finally pushed through that magic number (that only you know) and generated enough clicks and demand for your product? Was it easy to set up? Personalized and A/B tested? Easy to evaluate?

By Pavel Jirik in Kentico
·3 min read
Re-imagining E-commerce in Kentico 11 - Part 1

Re-imagining E-commerce in Kentico 11 - Part 1

You all know it. When you want something very, very much, it eventually comes true. No? Never happened to you? So, it's only me then. Grab a cup of preferred beverage, sit down comfortably, and listen to my story.

By Michal Kadak in Kentico
·6 min read
Planning on Taking the Kentico Certified Developer Exam? Read This First.

Planning on Taking the Kentico Certified Developer Exam? Read This First.

The Kentico Certified Developer exam is a worthy challenge for anyone skilled in designing applications and websites on the Kentico platform. Earning your certification is a mark of prestige that distinguishes you from other developers in the Kentico market.

By Sandro Jankovic in Kentico
·5 min read
How We Over Personalized Automated Newsletters in Kentico

How We Over Personalized Automated Newsletters in Kentico

Personalization might be your friend, but it also could become your enemy. Wrongly set up, personalization can harm your evaluator’s experience more than not doing it at all. And that’s exactly what happened to us in Kentico.

By Martina Hatonova in Kentico
·4 min read
Increase Traffic and Sales With Transactional Emails in Kentico

Increase Traffic and Sales With Transactional Emails in Kentico

Have you ever wondered how to drive your visitors back to your website after they subscribed to a newsletter or registered as a new user? Or if there is a way to increase the open rate of a typical marketing email? And how you can increase the possibility of people clicking on a link in the email?

By Pavel Jirik in Kentico
·4 min read
Progressive Forms in Kentico? Yes, Please! – Part 2

Progressive Forms in Kentico? Yes, Please! – Part 2

Using Kentico macros in the visibility fields of your forms is a great way to convert them into progressive forms, but with more complex online forms, this can become quite overwhelming and not easily maintainable.

By Pavel Jirik in Kentico
·4 min read
The Story Behind Our Crazy Marketing Automation Redesign – Part 2

The Story Behind Our Crazy Marketing Automation Redesign – Part 2

Marketing automation is not an exact science, true. But it is something that, when done correctly, can be very useful. It’s like any process, it has to capture the attention of the recipient, make them perform an action focused on benefitting them, and then hopefully take them all the way through to becoming a customer. Sounds great. But how can you do all that as effectively as possible?

By Martina Hatonova in Kentico
·3 min read
Progressive Forms in Kentico? Yes, Please! – Part 1

Progressive Forms in Kentico? Yes, Please! – Part 1

There has always been this ultimate challenge when creating forms: How can you ask your website visitors as many questions as possible, while at the same time, keep the form really short and sweet? On one hand, the need to ask about so many things, and on the other hand, the need to stay friendly, decent, and not be too time-consuming for a visitor.

By Pavel Jirik in Kentico
·4 min read
Bridging the Gap between Marketers and Developers – Part 2

Bridging the Gap between Marketers and Developers – Part 2

In the first part of my blog series on how to bridge the gap between marketers and developers, I spoke about the importance of discussing the pros and cons of each development model, so both parties are happy with the outcome. Defining upfront what online marketing data marketers actually need saves a lot of headaches on both sides and lead to more effective contact segmentation. But what now?

By Rui Wang in Kentico
·4 min read
Increasing Conversions through Email Campaign Retargeting in Kentico 10

Increasing Conversions through Email Campaign Retargeting in Kentico 10

As a marketer, you know that your main job is to connect the right product to the right customer. It doesn’t matter if you are trying to increase your company's brand awareness, sell more swimming pools, or get more registrations for your latest online course about cooking. It  boils down to connecting the right person to the right solution. Simple in theory, but much more complex in reality.

By Pavel Jirik in Kentico
·5 min read
How Content Personalization Helps with Cross-selling

How Content Personalization Helps with Cross-selling

How many meters can you walk down the street without seeing an ad? There is no way you can avoid advertising. It’s everywhere… all the time.

By Dominika Gallot in Kentico
·6 min read
Marketing Automation for Event Management – Part 3

Marketing Automation for Event Management – Part 3

I am sure you have been following our series of articles dedicated to automating communication around your events using Kentico Marketing Automation. If you have not had a chance to read through the first two blogposts, then you should definitely do it!

By Katerina Foretova in Kentico
·7 min read
Real World Content Personalization Scenarios in Kentico 10

Real World Content Personalization Scenarios in Kentico 10

In this world of one billion websites, content is everywhere. Add to it smartphones or social networks and the amount of content suddenly becomes overwhelming. On one hand, this is great—information sources are everywhere and accessible nonstop. On the other hand, it is not always easy to find quality website content among the billions of them.

By Pavel Jirik in Kentico
·6 min read
Be a Hero – Save Time with Kentico 10 Campaigns

Be a Hero – Save Time with Kentico 10 Campaigns

You have so many great ideas about how to advance your company. Events to organize, ways to engage your audience through social media, products to promote to maximize revenue, emails to send out to address your audience—the list goes on.

By Dominika Gallot in Kentico
·7 min read
Bridging the Gap between Marketers and Developers – Part 1

Bridging the Gap between Marketers and Developers – Part 1

As a marketer, do you feel that developers sometimes don’t understand your business requirements? Or maybe you are a developer and feel that marketers don’t know what to ask and always have the wrong expectations.

By Rui Wang in Kentico
·7 min read
Marketing Automation for Event Management – Part 2

Marketing Automation for Event Management – Part 2

In part one of this series of articles focusing on using Marketing Automation for managing events, we spoke about automating your activities related to the preparation phase of your event. We showed you many useful scenarios you can use to mail out your event invitations and what to do once you have got people registering for it.

By Katerina Foretova in Kentico
·6 min read
Setting Up Lead Scoring in Kentico

Setting Up Lead Scoring in Kentico

If you have read the article Lead Scoring Step by Step, you may remember that it suggested six steps you need to take in order to launch your lead scoring system: 1. Do research, 2. Determine scoring criteria, 3. Distribute points, 4. Establish score threshold, 5. Launch the scoring system and 6. Re-validate. All these steps are immensely important if you want your lead scoring system to succeed

By Katerina Foretova in Kentico
·7 min read
Increasing Newsletter Open Rate by Choosing the Right Email Subject

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
·5 min read
How to Use Subscriber Macros in Email Marketing in Kentico 10

How to Use Subscriber Macros in Email Marketing in Kentico 10

Kentico offers many powerful functionalities and one of them is macros. They can be used nearly everywhere in the system, but not every macro can return an expected value. So, it is very helpful when you know which macro can be used for a particular scenario.

By Pavel Jirik in Kentico
·less than a minute read
Marketing Automation for Event Management - Part 1

Marketing Automation for Event Management - Part 1

Conferences, festivals, Lunch and Learns, shows, training sessions, workshops... there are so many events that you organize a year!

By Katerina Foretova in Kentico
·6 min read
Get a Little Know-How with Kentico Thursdays

Get a Little Know-How with Kentico Thursdays

Welcome to the Kentico Know-How Thursdays, the place where Kentico marketers can learn more about Kentico features and how to use them in real-world scenarios. 

By Katerina Foretova in Kentico
·1 min read
Welcome to the Kentico Blog

Welcome to the Kentico Blog

Welcome to the Kentico Blog, your marketing and development resource that gives you valuable real-life user stories from the field.

By Petr Palas in Kentico
·1 min read
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