Wayne Jasek

Wayne Jasek

I am the Director of APAC at Kentico Australia.

Small Businesses Need to Be Thinking Big in Marketing

Small Businesses Need to Be Thinking Big in Marketing

No matter the size of business: good data helps make good decisions and should be at the core of every marketing strategy. Let’s look at the why, the what, and the how of data for successful data-driven marketing in small businesses.

By Wayne Jasek in Marketing
·5 min read
5 Essentials for Content-Driven Success

5 Essentials for Content-Driven Success

Your customers know what content they want and how they want to consume it. And their expectations of how brands interact with them are high. So what are the best ways to use content for converting visitors into customers?

By Wayne Jasek in Marketing
·4 min read
Building Trust with User-Generated Content

Building Trust with User-Generated Content

People have a voice. And they talk. Most companies are now at the ready to put out any social brush fires when things go wrong. But how can they leverage the same voice when things are going right and use it for greater reach?

By Wayne Jasek in Marketing
·4 min read
Bite-size Education: The New Trend in Customer Experience

Bite-size Education: The New Trend in Customer Experience

The customer is always right. Especially when they are surrounded by their 1052 Facebook friends. Slip up and your brand could be dragged through the dirt. The cure? Customer education.

By Wayne Jasek in E-commerce
·5 min read
The Future of Commerce Is Online – Are You?

The Future of Commerce Is Online – Are You?

If you’re not offering your customers the possibility of buying your goods or services online, you’re letting them down and leaving money on the table. Even long-established retailers are realizing that getting their store online is essential for success. Don’t get left behind.

By Wayne Jasek in E-commerce
·5 min read
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