Rich Madigan

Rich Madigan

As Digital Marketing Strategist at MMT Digital, I am responsible for the development and implementation of digital marketing strategies that transform business performance for our clients. In addition, I advise clients on best practice for GDPR readiness and compliance.

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

Here Comes the European ePrivacy Regulation – The GDPR’s Forgotten Sibling

It’s fair to say we all heard about the GDPR. Last year's regulation and all the requirements it brought dominated blogs and news feeds across the EU as businesses scrambled to prepare for the deadline. However, in the background, the European Commission has something else waiting in the wings that isn’t getting the same sort of coverage but is no less important—the ePrivacy Regulation.

By Rich Madigan in GDPR
·5 min read
GDPR: Who’s Responsible for Data in the Client-Agency Relationship?

GDPR: Who’s Responsible for Data in the Client-Agency Relationship?

Welcome to the next part in our series of GDPR posts exploring the practicalities of the new EU regulation in the client-agency relationship. You can view previous posts here.

By Rich Madigan in GDPR
·4 min read
GDPR – the Right to Portability

GDPR – the Right to Portability

Welcome to next part in my series of GDPR posts exploring the practicalities of GDPR in the client-agency relationship. This time around I’ll be exploring the “right to portability”, specifically what it is and what impact it has on implementation and operations within a project. It is another important part of GDPR that should be aware of.

By Rich Madigan in GDPR
·4 min read
GDPR: Who's Responsible for the Right to Be Forgotten in the Client-Agency Relationship?

GDPR: Who's Responsible for the Right to Be Forgotten in the Client-Agency Relationship?

Welcome to the next part in my series of GDPR posts exploring the practicalities of the GDPR in the client-agency relationship. You can view my previous posts here. This time around, I’ll be exploring the “right to be forgotten”, specifically what it is and what impact it has on the implementation and operations within a project.

By Rich Madigan in GDPR
·4 min read
GDPR: Who's Responsible for Explicit Consent in the Client-Agency Relationship?

GDPR: Who's Responsible for Explicit Consent in the Client-Agency Relationship?

Explicit consent is about giving customers control over how and where their data is used. It is about applying clarity so that they know what they are agreeing to. That sounds so straightforward, but there has to be a trickier aspect to it, right? Absolutely! Read on…

By Rich Madigan in GDPR
·7 min read
GDPR – Who’s Responsible for Data Security and Breach Notifications in the Client-Agency Relationship?

GDPR – Who’s Responsible for Data Security and Breach Notifications in the Client-Agency Relationship?

Welcome to the next in our series of GDPR posts exploring the practicalities of the GDPR in the client-agency relationship. You can view our previous post here. In this part, we’ll be delving into data breaches. Data security is a key theme within the GDPR and there are much stricter obligations on Data Processors and Controllers alongside guidance.

By Rich Madigan in GDPR
·4 min read
Who’s Responsible in the Client-Agency Relationship?

Who’s Responsible in the Client-Agency Relationship?

On May 25th, 2018, the GDPR (General Data Protection Regulation) will come into effect. Depending on your viewpoint, this will either see the digital landscape overshadowed by the EU-branded Death Star or it will represent a brave new world. Either way, the landscape as we know it will radically change the way organizations handle and store personal data.

By Rich Madigan in GDPR
·6 min read
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