Pavel Jirik

Pavel Jirik

GDPR’s Right to be Forgotten and Data Portability in Kentico 11

GDPR’s Right to be Forgotten and Data Portability in Kentico 11

It’s never easy to let go. But if someone asks you to forget about them, you just need to move on and get over it. That’s exactly the case of GDPR’s right to be forgotten. If any of your website visitors ask you to delete all their personal data, you have to do it. To make it slightly more difficult, there are some situations where you actually need to keep some of the data due to legal reasons.

By Pavel Jirik in GDPR
·4 min read
Email Builder in Kentico 11 – Part 1

Email Builder in Kentico 11 – Part 1

How is your latest email marketing campaign doing? Has it been successful and brought you enough leads? Has its open rate finally pushed through that magic number (that only you know) and generated enough clicks and demand for your product? Was it easy to set up? Personalized and A/B tested? Easy to evaluate?

By Pavel Jirik in Kentico
·3 min read
GDPR’s Right to Access in Kentico 11

GDPR’s Right to Access in Kentico 11

If any of your website visitors (or customers) asked you to provide them with all the data you had collected about them so far, what would be your first thought? Would it feel like an easy thing to do, or rather something quite complex, as you would need to gather all the sources and make sure you didn’t miss anything out?

By Pavel Jirik in GDPR
·2 min read
Tracking GDPR Consents in Kentico 11

Tracking GDPR Consents in Kentico 11

Friday, 25th May 2018… What a date! I am sure that Friday night will be full of Champagne drinkers, getting tipsy because they just managed to become GDPR compliant and free from the potential €20M fine! Of course, it all boils down to one thing: Make sure you have their GDPR-valid consent. But what can you do to achieve this?

By Pavel Jirik in GDPR
·2 min read
Increase Traffic and Sales With Transactional Emails in Kentico

Increase Traffic and Sales With Transactional Emails in Kentico

Have you ever wondered how to drive your visitors back to your website after they subscribed to a newsletter or registered as a new user? Or if there is a way to increase the open rate of a typical marketing email? And how you can increase the possibility of people clicking on a link in the email?

By Pavel Jirik in Kentico
·4 min read
Progressive Forms in Kentico? Yes, Please! – Part 2

Progressive Forms in Kentico? Yes, Please! – Part 2

Using Kentico macros in the visibility fields of your forms is a great way to convert them into progressive forms, but with more complex online forms, this can become quite overwhelming and not easily maintainable.

By Pavel Jirik in Kentico
·4 min read
Progressive Forms in Kentico? Yes, Please! – Part 1

Progressive Forms in Kentico? Yes, Please! – Part 1

There has always been this ultimate challenge when creating forms: How can you ask your website visitors as many questions as possible, while at the same time, keep the form really short and sweet? On one hand, the need to ask about so many things, and on the other hand, the need to stay friendly, decent, and not be too time-consuming for a visitor.

By Pavel Jirik in Kentico
·4 min read
Increasing Conversions through Email Campaign Retargeting in Kentico 10

Increasing Conversions through Email Campaign Retargeting in Kentico 10

As a marketer, you know that your main job is to connect the right product to the right customer. It doesn’t matter if you are trying to increase your company's brand awareness, sell more swimming pools, or get more registrations for your latest online course about cooking. It  boils down to connecting the right person to the right solution. Simple in theory, but much more complex in reality.

By Pavel Jirik in Kentico
·5 min read
Real World Content Personalization Scenarios in Kentico 10

Real World Content Personalization Scenarios in Kentico 10

In this world of one billion websites, content is everywhere. Add to it smartphones or social networks and the amount of content suddenly becomes overwhelming. On one hand, this is great—information sources are everywhere and accessible nonstop. On the other hand, it is not always easy to find quality website content among the billions of them.

By Pavel Jirik in Kentico
·6 min read
Increasing Newsletter Open Rate by Choosing the Right Email Subject

Increasing Newsletter Open Rate by Choosing the Right Email Subject

It is a never-ending marketing game. You have a newsletter and plenty of subscribers (congratulations by the way!). Your newsletter offers an advantage to your subscribers via useful information, insider tips, currently discounted products, and so much more.

By Pavel Jirik in Kentico
·5 min read
How to Use Subscriber Macros in Email Marketing in Kentico 10

How to Use Subscriber Macros in Email Marketing in Kentico 10

Kentico offers many powerful functionalities and one of them is macros. They can be used nearly everywhere in the system, but not every macro can return an expected value. So, it is very helpful when you know which macro can be used for a particular scenario.

By Pavel Jirik in Kentico
·less than a minute read
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