Pavel Jirik

Pavel Jirik

Email Marketing for Contacts That Haven’t Agreed with Website Tracking

Email Marketing for Contacts That Haven’t Agreed with Website Tracking

The title may sound a bit confusing, but the idea is simple. What if a visitor hasn’t agreed with your website tracking consent yet, and, therefore, no activities were tracked for them, but submits a form in which they specify that you can include them in email marketing? How can you ensure the smooth inclusion of such contacts in your email marketing efforts?

By Pavel Jirik in GDPR
·4 min read
Email Marketing Consents in Kentico 11

Email Marketing Consents in Kentico 11

Up until now, it was not always necessary to have a double opt-in enabled for newsletters sent within the EU. In many cases, you could stay on the safe side by just including an “unsubscribe” link in your marketing emails. Well, everything evolves…

By Pavel Jirik in GDPR
·4 min read
Mastering GDPR Macros in Kentico 11

Mastering GDPR Macros in Kentico 11

The EU’s GDPR regulation is approaching fast. As we are in the middle of the race for data protection compliancy, it would be great to get yourself a bit more familiar with all the useful macros in Kentico 11 that can be used to make your quest for becoming GDPR compliant much easier.

By Pavel Jirik in GDPR
·4 min read
Kentico 11 EMS and GDPR – the Science of Compliance

Kentico 11 EMS and GDPR – the Science of Compliance

We have been covering the GDPR topic for quite a while on our blog now. Therefore, it seems like we have reached a perfect moment to stop for a second, and look back at Kentico 11 EMS’s data protection capabilities from a higher perspective. Let’s explore the list of the GDPR features that Kentico 11 EMS has under its hood to make your GDPR compliance easier. Because it is a science!

By Pavel Jirik in GDPR
·8 min read
Combining Scoring with Marketing Automation in Kentico 11

Combining Scoring with Marketing Automation in Kentico 11

You might have Scoring in place, but as it is with everything in life, there is always room for improvement. You might feel satisfied that your website contacts (and their more advanced brothers called leads) are evaluated according to your unique requirements, but it could be even more advanced – let’s meet Marketing Automation!

By Pavel Jirik in Kentico
·4 min read
GDPR and Existing Contacts in Email Marketing in Kentico 11

GDPR and Existing Contacts in Email Marketing in Kentico 11

I hope you haven’t gotten many gray hairs while preparing for the upcoming GDPR compliance. You might, however, notice that time is getting distorted a bit. May 25th seems to be approaching us way much faster than in previous years! Einstein was right, there really is time dilation! But let’s get back to email marketing. How are you going to get consent agreements from your current subscribers?

By Pavel Jirik in GDPR
·5 min read
Ways to Nurture Your Customers with Marketing Automation

Ways to Nurture Your Customers with Marketing Automation

It goes without saying that a happy customer is the backbone of every successful business. When your customers are truly satisfied, they will share their experience with friends, and if they are really happy, they will even go official and submit a positive review about your company and product. So, let’s have a look at how you can nurture your customers with Kentico's Marketing Automation!

By Pavel Jirik in Kentico
·6 min read
Tackling Google Analytics in Kentico 11

Tackling Google Analytics in Kentico 11

Welcome to 2018! Are you still sticking to your New Year's resolution you came up with at the very end of 2017? I bet you are, as it is just the fourth day, and your motivation levels should be high! What about business goals? Are you ready to surpass your company's last year’s numbers, and reach another level? Perfect! Just make sure you measure your success, otherwise, you might go off track.

By Pavel Jirik in Kentico
·5 min read
Improving Content Personalization through Online Polls – Part 2

Improving Content Personalization through Online Polls – Part 2

In the previous part of this two-part blog post series, I introduced the idea behind online polls and how they can help us increase our engagement with website visitors. We set up the poll and let visitors give us their opinion on their favorite smartphone brand. Now it is time to utilize their answers, jump into contact segments, and improve the website's content personalization.

By Pavel Jirik in Kentico
·4 min read
Improving Content Personalization Through Online Polls – Part 1

Improving Content Personalization Through Online Polls – Part 1

What do you think about the latest film you saw in the cinema? Was it worth the money or just a waste of your time? Would you prefer to go for holiday abroad or rather stay in your country within your comfort zone? Would you sacrifice the color of your new car over price? By the way, what is your favorite color?

By Pavel Jirik in Kentico
·4 min read
Email Builder in Kentico 11 – Part 2

Email Builder in Kentico 11 – Part 2

Having the ability to create marketing emails with just a few clicks is a great way to increase your productivity, and gain you (finally!) some extra time to enjoy that cup of coffee (or tea) that you’ve been dreaming about since you woke up this morning. But there is still one missing piece of the puzzle. The whole story wouldn’t be complete without an email personalization!

By Pavel Jirik in Kentico
·2 min read
Kentico 11 Is Out – The Features You May Have Missed!

Kentico 11 Is Out – The Features You May Have Missed!

Have you heard the news yet? Kentico 11 is out! Hurray! Major improvements like the effective email building, greatly expanded e-commerce capabilities (even its customization is easier than ever before to meet your business needs), or data protection (GDPR) enhancements, are super easy to spot. But what about the ones quietly sitting away from plain sight?

By Pavel Jirik in Kentico
·5 min read
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