Pavel Jirik

Pavel Jirik

As a Product Marketing Specialist at Kentico, I love helping digital marketers to succeed in their online marketing adventures. My top secret weapons are Kentico EMS, attention to detail, creativity and luck :)

Reasons Why Marketers and Developers Will Love the Kentico 12 MVC Platform

Reasons Why Marketers and Developers Will Love the Kentico 12 MVC Platform

When the combination of MVC and Kentico 12 crosses marketers' and developers' minds, what is their actual emotional response? Is it hesitation and confusion, or a wave of excitement followed by tears of joy? Are developers feeling happier than marketers or vice versa? Let’s not wait any longer and dive right into the marketer’s and developer’s hearts in this article.

By Pavel Jirik in MVC
·4 min read
Kentico 12 - Features You Might Have Missed

Kentico 12 - Features You Might Have Missed

Our latest version of Kentico EMS is out, and we were covering Kentico 12 features in our series of k.com articles for quite some time so that the most visible features of our best digital marketing solution are easy to spot. In this blog, however, I would like to touch on additional bits and pieces that add to Kentico 12 greatness, and why you shouldn’t miss them.

By Pavel Jirik in MVC
·2 min read
Service Pack for Kentico 12 - Additional Features for Your Project

Service Pack for Kentico 12 - Additional Features for Your Project

We are happy to have released our best all-in-one CMS, E-commerce, and Online Marketing solution ever—Kentico 12. With massive support for the MVC development model, marketers and developers can truly unlock their potential. However, we don’t stop there. Instead, more features are coming your way in the form of a Service Pack! Let’s discover them in this article.

By Pavel Jirik in MVC
·4 min read
How MVC Covers Marketers in Kentico 12

How MVC Covers Marketers in Kentico 12

In this article, I will take you on a marketer-focused tour through Kentico 12 EMS. This tour, however, will be a bit special—it will explore whether the latest MVC development enhancements in Kentico 12 are capable of providing marketers with everything they need for delivering great marketing results or not. So, fasten your seatbelts, we are departing!

By Pavel Jirik in MVC
·6 min read
Content Personalization via MVC Widgets in Kentico 12

Content Personalization via MVC Widgets in Kentico 12

Can you imagine websites without dynamic content? Websites where every visitor receives the same online experience as everyone else? What a boring world that would be! That’s why content personalization is such an important thing for every digital marketer. But does an MVC-powered Kentico 12 project offer an intuitive way for marketers to personalize content? Let’s find out in this article.

By Pavel Jirik in MVC
·4 min read
Gather More Data with Kentico 12 Smart Forms

Gather More Data with Kentico 12 Smart Forms

Collecting data from your website visitors is always a challenge. Finding the right balance between the number of details you want to ask them and the length of the actual online form is like trying to balance a rock on a knife’s edge. So, let me show you in this article how Smart Forms in Kentico 12 can help you solve this in an elegant way.

By Pavel Jirik in MVC
·4 min read
Kentico 12 Brings Creative Freedom to Marketers and Developers

Kentico 12 Brings Creative Freedom to Marketers and Developers

Kentico 12 and its improved MVC-development model opens a variety of ways for innovating faster, and with better-focused teams. But if you don’t know how to leverage these MVC improvements in the most creativity-stirring way, then you might be missing a lot of fun. So, let me show you in this article how, with Kentico 12, you can give your teams the innovative freedom they’ve always wanted.

By Pavel Jirik in MVC
·5 min read
Creating a Widget for Tracking External Links in Kentico 11

Creating a Widget for Tracking External Links in Kentico 11

You can track many types of visitor activities on your website running on Kentico 11 EMS. However, clicks on the links leading to external websites are not trackable out of the box. So, I am going to share with you in this article how you can solve this with a custom widget.

By Pavel Jirik in Kentico
·5 min read
Content Personalization and GDPR in Kentico 11

Content Personalization and GDPR in Kentico 11

As GDPR turned into a real thing last Friday, many businesses need to think twice before they start gathering data from their website visitors. Especially, if they use content personalization where the usage of gathered data is easily apparent. So, let’s have a look at how this can be approached in Kentico 11 EMS.

By Pavel Jirik in GDPR
·3 min read
4 Things to Be Aware of When Dealing With GDPR

4 Things to Be Aware of When Dealing With GDPR

With May 25 around the corner, most of the real-deal businesses are in their final stage of a preparation for the upcoming data privacy regulation infamously known as GDPR. In this article, I am going to focus on the website-related side of things. I will cover the four most important checks that every business should consider when dealing with the online marketing data on their website.

By Pavel Jirik in GDPR
·4 min read
Expanding Kentico Know-How Thursdays

Expanding Kentico Know-How Thursdays

It has been now over ten months of having a dedicated Kentico category on our blog so we can help marketers achieve more with Kentico EMS. Our blog has matured a lot since then, and we have reached the point at which we feel confident that we can extend its focus even further.

By Pavel Jirik in Kentico
·1 min read
Email Marketing for Contacts That Haven’t Agreed with Website Tracking

Email Marketing for Contacts That Haven’t Agreed with Website Tracking

The title may sound a bit confusing, but the idea is simple. What if a visitor hasn’t agreed with your website tracking consent yet, and, therefore, no activities were tracked for them, but submits a form in which they specify that you can include them in email marketing? How can you ensure the smooth inclusion of such contacts in your email marketing efforts?

By Pavel Jirik in GDPR
·4 min read
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